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I work with wine, food, and hospitality brands on positioning and message. I hold multiple titles at once: Product Marketing, Brand Strategy, Writer, and Children’s Book Author.

I’ve spent years in social media and content, teaching it, building it, running it for clients. My focus has changed, mostly because social media marketing has changed.

Most teams don’t need more content. They need clarity on what they’re trying to say and how to best say it.

I also run workshops and share what I’ve learned with teams who want to get better at this without adding more noise.

If you want updates on workshops or access to my Social Media Marketer’s Schedule, you can sign up below.

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Shana Bull, Digital Marketing
Social Media Marketing East Bay Area + Wine Country
The Wine Marketing Strategy in the Post-Brain Rot Era: What’s Next?
Feb 25

Feb 25 The Wine Marketing Strategy in the Post-Brain Rot Era: What’s Next?

Shana Bull
Digital Marketing, Social Media, Small Business, Wine Country Afternoon

Wine marketing strategy still stuck in 2018? Consumers want real connection, not more content. Here’s how brands can shift from algorithm-chasing to authentic engagement post-brain rot era.

Is Your Social Media Strategy Truly Engaging or Just Filling Space?
Feb 12

Feb 12 Is Your Social Media Strategy Truly Engaging or Just Filling Space?

Shana Bull
Digital Marketing, Recipe for Social Media
What is Linktree? And Do You Still Need It in 2025?
Feb 12

Feb 12 What is Linktree? And Do You Still Need It in 2025?

Shana Bull
Digital Marketing
The Cost of Banning TikTok: More Than Just a Social Media Platform
Jan 10

Jan 10 The Cost of Banning TikTok: More Than Just a Social Media Platform

Shana Bull
Digital Marketing

The upcoming TikTok ban threatens jobs, marginalized voices, and access to vital information. Here's why this loss matters deeply.

Word of the Year for 2025: Align
Jan 2

Jan 2 Word of the Year for 2025: Align

Shana Bull
Healthy Lifestyle

Fixing a hidden gas leak taught me to focus on alignment - post cancer treatments—syncing habits, energy, and choices to live with intention in 2025.

Advertising in a Slowdown: Why It’s Time to Play Offense
Dec 27

Dec 27 Advertising in a Slowdown: Why It’s Time to Play Offense

Shana Bull

Smart brands invest in advertising during downturns to dominate the conversation, gain market share, and drive growth.

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