What is Linktree? And Do You Still Need It in 2025?
A few years ago, Linktree was the solution to Instagram’s one-link rule. Every social media manager, creator, and business owner I knew slapped one in their bio. Because what else could we do?
Fast forward to 2025, and Instagram finally (finally!) lets you add more than one link to your profile. Which raises the question: Do we even need Linktree anymore?
Short answer? For most brands, no.
Longer answer? It depends on what you’re trying to do.
What is Linktree Used For? (And Why It’s Losing Its Grip)
Linktree started as a hack. Instagram said, “You get one link.” Linktree said, “Screw that, here’s a mini landing page for all your links.” And it worked.
But now? Social Media Platforms have evolved. Instagram lets you add multiple links. TikTok has in-app shopping. Even LinkedIn (the land of unsolicited sales pitches) has built-in lead forms.
The game has changed. And Linktree? It’s looking less essential and more like that old drawer full of tangled charging cables—you might need it someday, but probably not.
So, What’s Replacing Linktree?
It’s not about tools anymore—it’s about strategy.
If your audience is already scrolling on Instagram, why send them to a separate Linktree page that makes them click again? Instead, use Instagram’s built-in link feature to send them exactly where they need to go on your own website:
E-commerce brands? Link directly to your shop or featured products.
Newsletter writers? Pin a CTA to your latest issue.
Service-based businesses? Send people straight to a booking page or a free resource.
And if you really need a custom landing page, here’s what’s trending in 2025:
A personal website. Why send people to a generic Linktree page when you can create a custom one that looks on-brand and builds your SEO?
Later’s Linkin.bio. If you need a visual, clickable Instagram feed, this is better than Linktree.
Stan Store. Ideal for digital creators selling courses, downloads, or memberships.
Who Still Needs Linktree?
To be fair, Linktree has evolved. It now offers deeper analytics, branding options, and even monetization tools. So if you:
Run multiple projects/brands and want a single hub
Don’t have a website and need a fast, easy link organizer
Are on multiple platforms (TikTok, Twitter, YouTube) and want a central place for all links
… then maybe Linktree still has a place in your marketing. But for most people? It’s an extra step that kills conversions.
The Real Shift: From More Links to More Connection
Linktree, Beacons, and all the other link-in-bio tools made sense when we were just trying to work around Instagram’s one-link rule. But social media has evolved. It’s no longer about how many links you can fit in your bio—it’s about whether your audience even cares enough to click.
If they don’t trust you, if they’re not intrigued, if your content isn’t giving them a reason to take action—then no amount of perfectly organized links will change that.
That’s the real shift happening right now: Less focus on where links go, more focus on why people click in the first place.
My Final Take: Stop Using Linktree Like It’s 2018
Social media isn’t static. What worked then doesn’t necessarily work now. If you’re still using Linktree just because it’s what you’ve always done, it’s time to rethink your approach.
Need a few links? Use Instagram’s built-in multi-link feature.
Want more control? Create a branded landing page on your own website.
Need advanced features? Use platform-native tools like Linkin.bio or Stan Store.
But slapping a generic Linktree in your bio without thinking? That’s lazy marketing. And you’re better than that.
So, tell me—what’s in your bio link these days? And more importantly… is anyone actually clicking?
