Five reasons why branding matters when it comes to social media marketing. Your brand is how you connect with your community.

Here are some quick and actionable tips to grow your Instagram Business Page right away.

Social media marketing won't work for your business without a social media plan to ensure you’re creating content with a purpose; this is how you can quickly create a social media plan.

Creating videos for social media marketing can be a daunting task, especially if you lack confidence in getting in front of the camera and coming up with ideas to create videos on a regular basis. This blog post will provide tips on how to increase your confidence with creating social media videos.

Adam Mosseri, the head of Instagram announced that the social media platform will be updating the Instagram feed and this means social media marketers need to pay attention to how Instagram users interact with the feed - in three different ways. Engaging, fun and educational social media content (*cough* videos) will still be key to connecting and growing on social media.

The big social media story of the week is that Instagram has finally revealed that they are “no longer a photo-sharing app.” The head of Instagram, Adam Mosseri meant to tweet is that Instagram is no longer JUST a photo-sharing platform. They are moving towards where their customers are looking for - video, especially Instagram Reels to grow your Instagram Page.

The Instagram Save Feature is super useful for social media marketers. Here are 5 ways to use the Instagram Save Folder to create content and engage with your target audience.

I've written about Linktree before and voiced my opinion about not using the Instagram bio app (my point of view is that you should capture the web traffic on your own website – not someone else’s). In case you haven’t heard of it, Linktree is a popular third-party app that allows you to add a link to your bio containing additional links to other websites, or perhaps to sections on your own website. Many bloggers and marketers use it to skirt around the “one link” rule on Instagram. The app creates a landing page on which you can add links to promotions, events, contact pages, sales pages, or your own blog.

Yes, having gorgeous photos is important to Instagram - but trust me, it isn’t the ONLY thing that connects you with potential customers through social media. I will provide you with simple tricks that will grow your community on Instagram, get people engaged with YOUR BRAND and get them to purchase.

Linktree is a great tool for Instagram Marketing, but I have an EVEN better one... Your own website. Create your own Link In Bio Landing Page instead of Linktree so you can capture traffic from Instagram and retarget to your customers.

2018 has truly been a pivotal year in my decade-long entrepreneurial career. I went from managing social media accounts for several brands to focusing on my own brand, writing for several publications, and working with a few marketing and PR agencies on projects. Now I look to Goals for 2019…

At the end of the day, batching your social media tasks helps save you time, and makes sure you are more intentional with what type of content you are sharing on social media. Win. Win.

Since most of my work in social media is all about PHOTOGRAPHY, here are some of my favorite tools for creating content for social media marketing.

The Wine Industry’s busiest time is during the weekends. This when the most customers come in and out of your tasting room/hotel/restaurant/retail shop. This also means that this is when the most people post pictures on Instagram, tag your brand in their main images on the feed, or share pictures and videos on their Instagram Stories. This is also when a lot of people ask questions about hours, location, etc. on Facebook or other social media platforms while trying to figure out their itinerary for the weekend. You want to make sure to engage with them.

I just hit publish for my first series of in-person classes on social media marketing - one for Wine Marketers and one for my Consumer Product and Small Business Marketing Friends.

At the end of the day, the relationship that customers make with brands is what they are going to remember. If a potential customer asked a question about your product or service through social media, and you got back to them right away, they will remember that. The opposite is true as well, people now have an expectation that brands will get back to them on social media, and when they don’t, that leaves a bad taste in their mouth. I provided some tips and tricks of how to batch your community management time within a few minutes each day so it’s not overwhelming.

An Instagram Bio is 150 characters that most people tend not to put too much thought into. I’m here to give you some tips and explain why creating a good Instagram Bio is vital to connecting with your target audience, the first step to creating a successful Instagram strategy.