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I work with wine, food, and hospitality brands on positioning and message. I hold multiple titles at once: Product Marketing, Brand Strategy, Writer, and Children’s Book Author.

I’ve spent years in social media and content, teaching it, building it, running it for clients. My focus has changed, mostly because social media marketing has changed.

Most teams don’t need more content. They need clarity on what they’re trying to say and how to best say it.

I also run workshops and share what I’ve learned with teams who want to get better at this without adding more noise.

If you want updates on workshops or access to my Social Media Marketer’s Schedule, you can sign up below.

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Shana Bull, Digital Marketing
Social Media Marketing East Bay Area + Wine Country

Dec 24
Dec 24 How I’m Teaching My 9-Year-Old About AI Without Letting It Become a Crutch

Shana Bull
Family Life, Randall the Blue Spider
How TikTok Taught Me More Than My Doctors (and How to Prepare for a TikTok Ban)
Dec 15

Dec 15 How TikTok Taught Me More Than My Doctors (and How to Prepare for a TikTok Ban)

Shana Bull

TikTok has been a lifeline for me. It’s not just another app—it’s where I’ve learned more about post-cancer life, menopause, ADHD, and overall health than I ever have from a doctor.

Rediscovering Starbucks’ Core: A Lesson in Staying True to Your Brand
Oct 22

Oct 22 Rediscovering Starbucks’ Core: A Lesson in Staying True to Your Brand

Shana Bull
Digital Marketing, Small Business

Starbucks' shift back to its core values offers key lessons for hospitality businesses—focus on quality, experience, and customer connection.

Is the Food Industry Failing? Here’s How It Can Stop Cutting Corners and Get Real
Oct 21

Oct 21 Is the Food Industry Failing? Here’s How It Can Stop Cutting Corners and Get Real

Shana Bull

The food industry is at a tipping point. It's time for businesses to prioritize transparency, quality, and fair treatment of employees.

Finding Normalcy in the Chaos: Using Social Media When Parenting Feels Overwhelming
Oct 12

Oct 12 Finding Normalcy in the Chaos: Using Social Media When Parenting Feels Overwhelming

Shana Bull
Family Life, Social Media

Navigating the challenges of parenting a sick child, this piece explores how social media can provide connection, comfort, and a sense of normalcy—while also highlighting the balance needed to avoid comparison traps.

5 Reasons that Branding Matters in Social Media Marketing
Sep 29

Sep 29 5 Reasons that Branding Matters in Social Media Marketing

Shana Bull
Recipe for Social Media, Digital Marketing, Social Media

Five reasons why branding matters when it comes to social media marketing. Your brand is how you connect with your community.

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