Apr 4

Apr 4 People Aren’t Buying Your Aesthetic. They’re Buying a Promise.

Shana Bull

Digital Marketing

Your brand isn’t a vibe—it’s a promise. Here’s why consistency, not aesthetics, builds trust (and repeat customers).

Feb 25

Feb 25 The Wine Marketing Strategy in the Post-Brain Rot Era: What’s Next?

Shana Bull

Digital Marketing, , Small Business, Wine Country Afternoon

Wine marketing strategy still stuck in 2018? Consumers want real connection, not more content. Here’s how brands can shift from algorithm-chasing to authentic engagement post-brain rot era.

Feb 12

Feb 12 Is Your Social Media Strategy Truly Engaging or Just Filling Space?

Shana Bull

Digital Marketing,

Feb 12

Feb 12 What is Linktree? And Do You Still Need It in 2025?

Shana Bull

Digital Marketing

Jan 10

Jan 10 The Cost of Banning TikTok: More Than Just a Social Media Platform

Shana Bull

Digital Marketing

The upcoming TikTok ban threatens jobs, marginalized voices, and access to vital information. Here's why this loss matters deeply.

Oct 22

Oct 22 Rediscovering Starbucks’ Core: A Lesson in Staying True to Your Brand

Shana Bull

Digital Marketing, Small Business

Starbucks' shift back to its core values offers key lessons for hospitality businesses—focus on quality, experience, and customer connection.

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