The AI Shelf

I help wine and consumer goods brands see what AI tells buyers about their category, and why competitors keep showing up instead.

Ask ChatGPT which Pinot Noir to buy under $40 and you’ll get three or four names.

A retail shelf gives you forty bottles to compare, and a Google search buries you in wineries, retailers, listicles and ads. AI skips all of that and hands over a short list that reads like advice from someone who knows wine. If your label isn’t in that answer, you’re not in the running.

Wine brands feel this faster than most categories. You can have solid distribution, good scores and a healthy club list, and still be missing from the answer a shopper gets when they ask what to open for Thanksgiving.

I have room for a few projects right now. Send me an email, and I’ll share pricing on how I can show you what the audit turns up for your category.

The AI Shelf Audit

I run 15 to 20 of the questions your buyers actually ask across ChatGPT, Gemini, Perplexity and Google’s AI results, things like best Pinot Noir under $40, which Sonoma wineries are worth visiting with kids, or which natural wine producers are actually any good.

You get the brands that come up again and again, how yours gets described when it appears, which competitors own which questions, the sources those answers pull from, and a ranked list of changes to your messaging, content and SEO.

I test every question multiple ways across multiple engines. Answers move between runs, so anyone handing you a single ChatGPT screenshot is handing you noise.

I built this for wine and consumer goods brands, and for the agencies and in-house teams working through a launch, a rebrand or a portfolio repositioning.

The AI Problem…

When AI leaves your brand out of the answer, the reason is usually upstream of search. Your category talks about itself one way and your website talks another way, so nothing connects you to the question the buyer actually typed. Sometimes the sources these tools lean on, retailer pages, review sites and roundups, barely mention you at all.

Most SEO audits stop at the ranking.

My background is brand and messaging for wine and food companies, so I can tell you whether you need a content and SEO fix or whether the positioning is what’s holding you back, and which one to do first.

Skip that step and you spend another quarter making content that still doesn’t get you mentioned.