Hello there! I am Shana Bull. Some days I’m a brand strategist and copywriter. Some days I’m a media critic with too many opinions about TV. Most days, I’m somewhere in between — using one to make sense of the other.
I’m a former social media marketer who loves words more than reels. I freeze in front of a phone camera but can talk to a room of a thousand people about marketing, menopause, or why your brand voice sounds like ChatGPT wrote it. I am now a best-selling Children’s Book Author of a book I co-wrote with my son when he was two years old! Check out Randall the Blue Spider Goes Surfing.
I work with wine, food, and hospitality brands on positioning and message. Most of my clients aren’t early-stage. They’ve been marketing for years. They have content, campaigns, and a team. It still doesn’t land the way it should.
A lot of what they’re running comes from older digital playbooks. The market shifted. Their message didn’t. So they keep posting, keep spending, and hope something clicks.
Outside of work, I spend a lot of time chasing good wine, good food, and places worth going back to around Northern California with my family.
If you haven’t already, connect with me on Instagram (my current social network of choice) at @sharayray or download my FREE GUIDE, Inside a Social Media Marketers Schedule (you will also get access to my monthly newsletter with my latest articles, news, and social media trends!)
A born storyteller, passionate about helping brands tell their story through social media and digital media.
I have been so honored to have worked with top national brands, including Xbox Media, L'oreal, Hewlett Packard, World Market (Cost Plus), United Ways of California, Scharffen Berger Chocolate, Sephora, Microsoft, Clos du Bois, Kendall Jackson Wine Estate, Snapfish, Wacom Technology, Make a Stand #Lemonaid, The Brickyard Marina, Robert Mondavi Wines, and so many more small businesses. I mostly work with teams on positioning, messaging, and the content that comes out of it. That includes website copy, email, and social, along with the strategy behind it so it all lines up.
Named one of the Top 40 Under 40 Young Professionals by the North Bay Business Journal in 2017. Named one of 16 Brilliant Thinkers to Follow on Linkedin by LinkedIn Business Solutions in 2021. And one of 10 Funny People in Social Media by Plann (social media scheduler).
My Word + Mouth blog is where food, wine, travel, and family life across California meet the world of social media marketing — because the best stories always spread by word of mouth.
Each post I write tries to break down one thing: How we’re marketed to.
How it’s not just who we are online—but how we act out the version of ourselves we want people to see.
And how none of it exists in a vacuum—not your content, not your kid’s meltdown, not your desperate search for a miracle pill to fix everything.
