About Shana BullBrand Strategist. Writer. Professional Overthinker of Customer Experience.
I help hospitality, wine, lifestyle, retail, and placemaking brands figure out why their marketing isn’t connecting the way it should.
That usually means positioning, messaging, customer psychology, website copy, content strategy, and figuring out what actually makes people remember a business in the first place.
Image by Jacki Potorke
Brands I have worked with
Big brands. Small brands. Legacy brands.
Brands want to connect with real people in a meaningful way. This is the main focus, not the specific industry they belong to.
What I Actually Do
Brand Positioning
Helping businesses explain who they are without sounding like every other company in their category.
Messaging & Copywriting
Website copy, brand messaging, campaign concepts, launch messaging, social strategy, email, and content direction.
Marketing Strategy
Connecting the brand, customer experience, content, and business goals so everything feels aligned instead of random.
AI Workflows + Customer Behavior
Researching how AI, algorithms, internet culture, and changing customer behavior are reshaping marketing in real time.
My blog, Word + Mouth, is where food, wine, hospitality, branding, travel, and internet behavior all collide. I write about why some places become institutions, why some brands feel magnetic, and why others quietly disappear even when they’re doing everything “right.”
I’m also a co-author of a best-selling children’s book, Randall the Blue Spider Goes Surfing, which I wrote with my son when he was two years old.
A Few Random Facts
I freeze in front of a phone camera but can speak to a room of 1,000 people.I co-wrote a bestselling children’s book with my son when he was two years old.I have met Pee-Wee Herman twice (NYC for a promo event ), and once at SWSW. 
Outside of Work
I spend a lot of time chasing good food, good wine, small towns, roadside attractions, and places worth driving back to across California with my family.
A lot of my best marketing observations happen in grocery stores, cafés, hotel lobbies, and parking lots.