Sisters, Claire + Bronwyn from Mighty Market planned on opening their zero waste, clean beauty, and bulk refill brick and mortar shop in Downtown Martinez East Bay) - little did they know, a worldwide pandemic would shut down retailers across the world. Quickly they adapted to creating an eCommerce website to sell products, and used social media to connect with customers.

May 19
May 19 Bringing The Napa Valley Experience Online

Shana Bull

Digital Marketing, , Wine County

The iconic St. Helena winery is known for being Napa Valley's oldest wine estate, their grand estate, and some BIG bold Napa Valley Cabernet Sauvignon. When the “experience” of being at the winery was not allowed during the SIP (Shelter in Place) order for California, the Charles Krug team figured out how to bring that experience online with virtual wine tastings and Facebook Lives.

May 14
May 14 Small Business Owners Need to Focus on Connections and Creativity

Shana Bull

Digital Marketing, Wine County, Pivotal

Ozzy and his partner have taken their pie/ice cream shop and cupcake shop and brought them online - partnering with local Sonoma County brands for promotions, doing dessert delivery, and always staying true to their Sonoma County roots.

May 14
May 14 Small Business Superpower: Connections with Your Customers Matter

Shana Bull

Digital Marketing, Healthy Lifestyle, Pivotal,

The brick & mortar hair and skin salon has continued to focus on the connections that they have with their customers, and that can be seen as soon as you walk into the salon through smiling faces and repeat customers. When the SIP order went into place for Sonoma County, they had to shut down their salon and turn to online delivery orders, as well as a new Facebook group

May 13
May 13 Going From Selling Wine In-Person to Selling Wine Online Is No Easy Task

Shana Bull

Pivotal, Digital Marketing

In the latest in my video interview series, Pivotal - a Focus on Digital Marketing, I talked to Hannah, the Assistant Manager, Marketing & eCommerce at Bottle Barn. The Santa Rosa brick & mortar wine, beer, and spirits retailer started their eCommerce website just a few years earlier, but the COVID-19 Pandemic made it a greater focus for the 30-Year-Old business.

May 13
May 13 Wine Country Membership Card Had to Pivot To Sell Wine Online

Shana Bull

Digital Marketing, Wine County, Pivotal

The series is called Pivotal - a Focus on Digital Marketing - because everyone I've talked to both for this series, and through social media, or over the phone, they have realized that what worked in the past, AKA February 2020, wasn't going to work anymore, even after their businesses are granted permission to open back up.

May 19 May 19 How To Start a NEW Business During a Crisis

May 19 May 19 Bringing The Napa Valley Experience Online

May 14 May 14 Small Business Owners Need to Focus on Connections and Creativity

May 14 May 14 Small Business Superpower: Connections with Your Customers Matter

May 13 May 13 Going From Selling Wine In-Person to Selling Wine Online Is No Easy Task

May 13 May 13 Wine Country Membership Card Had to Pivot To Sell Wine Online

Get in the know.

May 19
May 19 How To Start a NEW Business During a Crisis

May 19
May 19 Bringing The Napa Valley Experience Online

May 14
May 14 Small Business Owners Need to Focus on Connections and Creativity

May 14
May 14 Small Business Superpower: Connections with Your Customers Matter

May 13
May 13 Going From Selling Wine In-Person to Selling Wine Online Is No Easy Task

May 13
May 13 Wine Country Membership Card Had to Pivot To Sell Wine Online