My connection with my interviewee in this episode of Pivotal - a Focus on Digital Marketing goes back before I even had my first job. in addition to knowing Veronica since middle school, I also get to brag that I was her first customer back in beauty school.
Veronica Passaqula is the Founder, Owner, and Esthetician at The Beauty Sport in Santa Rosa. The brick & mortar hair and skin salon has continued to focus on the connections that they have with their customers, and that can be seen as soon as you walk into the salon through smiling faces and repeat customers. When the SIP order went into place for Sonoma County, they had to shut down their salon and turn to online delivery orders, as well as a new Facebook group to keep up connections and continue providing support to their VIP clientele.
In this episode, we also talk about how life doesn’t always go as planned, and as long as you have that true connection with your customers - they will be there with you through fires, power outages, pandemics, and even bad wifi connections!
They will be open for retail soon, so shop online for sustainable hair care products and skincare (for curbside pickup or delivery): https://thebeautyspotsantarosa.com/
They have also done a great job showcasing life at home and making their customers understand that we are "all in this together" when it comes to our roots... https://www.instagram.com/thebeautyspot