Saying Jim Morris is one of my favorite people in the wine industry is an understatement. He has been one of my friends, neighbors, and even a client for a while back in the early days of this social media craze. Jim is known for over the top in-person fun, and bringing the same customer service attitude to Twitter.
Jim is also the Vice President, Estate Management and Guest Relations at Charles Krug Winery in St. Helena, in Napa Valley. The iconic Napa Valley winery is known for being Napa Valley's oldest wine estate, their grand estate, and some BIG bold Napa Valley Cabernet Sauvignon. Jim has been with them for over two years and was in charge of guest experiences. When the “experience” of being at the winery was not allowed during the SIP (Shelter in Place) order for California, Jim and the Charles Krug team figured out how to bring that experience online. They have been hosting Facebook Lives and connecting even more with their guests through their email newsletter.