If you're friends with me on Instagram or Facebook, you may have seen one of my (attempted useful) marketing rants over the past few months during this pandemic. I provide advice to small business owners and marketers on how they can make small changes to pivot their brands to think like a startup, or an Eccomerce company (note, I have been saying this about the wine industry for a while).
The term pivot may sound cliche right now because everybody's talking about it. But is it a great description of what so many brands have to do right now. They cannot rely on the traditional model of events, or getting people into their retail store, restaurant or tasting room.
In the latest in my video interview series, Pivotal - a Focus on Digital Marketing, I talked to Hannah, the Assistant Manager, Marketing & eCommerce at Bottle Barn. The Santa Rosa brick & mortar wine, beer and spirits retailer started their eCommerce website just a few years earlier, but the COVID-19 Pandemic made it a greater focus for the 30-Year-Old business.
It was really great talking to Hannah about how they've used digital tools like email, their website, and social media to share information about what they were up to and how customers could purchase from them. Listen to the whole interview below!
Shop Sonoma, Napa and California Wines (and more) online for both delivery and curbside pick up at https://bottlebarn.com/ - and join their email newsletter for weekly wine and spirits deals!
Their Instagram channel is also a great resource of what's happening behind the scenes as they pivot their sales efforts during this crisis - https://www.instagram.com/btlbarn.