This little café in downtown Martinez  make some of the best buffalo cauliflower I’ve had. Definitely a great visit in the East Bay during your next trip to the area.

Loving Amazon for Spring Cleaning Supplies, Easter Brunch Dresses, Surprise Eggs, Sunglasses, Boots, and Even House Cleaning.

Spend time in Napa Valley’s rustic town for a Calistoga Girls Weekend is the mini-staycation or vacation you need. Especially great for moms or a Calistoga bachelorette party to enjoy Napa or Sonoma County wine county! Wine tasting, cocktails, relaxing by a mineral pool, great food, and dancing the night away at a local pub on Main Street - seriously, this is my go-to wine country destination for a girl’s weekend.

I've written about Linktree before and voiced my opinion about not using the Instagram bio app (my point of view is that you should capture the web traffic on your own website – not someone else’s). In case you haven’t heard of it, Linktree is a popular third-party app that allows you to add a link to your bio containing additional links to other websites, or perhaps to sections on your own website. Many bloggers and marketers use it to skirt around the “one link” rule on Instagram. The app creates a landing page on which you can add links to promotions, events, contact pages, sales pages, or your own blog.

National Mental Health Month is also National Cystic Fibrosis Awareness Month, which is definitely fitting – well, at least for my family.

There is so much information out there about what Influencer mMrketing is, how you can get ROI from Influencer Marketing and how to create a campaign around working with influencers… so instead of recreating the wheel, here is a round up of some articles I have read over the past few weeks!

The Spring and Summer music festivals in Wine Country are about so much more than music. See how parents and kids can enjoy these festivals together.

With less hours to work, I don’t stress the little details as much. I have learned to be more productive as a mom, by planning ahead & taking time off.

Parents can question everything. There's a helpful parenting instinct that develops. When you feel overwhelmed, try to remember to follow your intuition.

I know I’m going to trust my gut as a parent much more now when it comes to his health, safety, and education.

Yes, having gorgeous photos is important to Instagram - but trust me, it isn’t the ONLY thing that connects you with potential customers through social media. I will provide you with simple tricks that will grow your community on Instagram, get people engaged with YOUR BRAND and get them to purchase.

Within this blog post, I feel the need to defend wine influencer marketing within the wine world. Many of the conversations I see taking place within Facebook groups definitely reminds me of when I started wine blogging – arguments about how it was hard to tell who was a real, dedicated wine blogger, and who was merely in it for the free stuff…. Who actually had a community they were talking to, and who else was just talking to other wine bloggers because they were friends with each other.

Now, it’s also about trying to figure out if someone who is emailing your winery asking for a free tasting in return for an “Instagram feature” is legit, and whether you should pay attention to, or ignore that person.

This debate was brought up this past week as I shared images of my husband, 3-year-old son, my friends, and me at the 3rd Annual Women's March on January 19th, 2019 in downtown Santa Rosa. I shared the same images to both my Instagram account and Facebook page (and the latter received comments from friends, likes, hearts, and one angry face from a cousin with whom I’m not actually Facebook friends)... Instagram was a completely different experience.

Linktree is a great tool for Instagram Marketing, but I have an EVEN better one... Your own website. Create your own Link In Bio Landing Page instead of Linktree so you can capture traffic from Instagram and retarget to your customers.

My word of the year for 2019 is INTENTIONAL. Now that I’m coming out of the fog of taking care of a small infant who became a very active toddler (which is a nice way of saying “crazy person”), I feel like I’m able to be a little bit more intentional with the things I do in my life.

2018 has truly been a pivotal year in my decade-long entrepreneurial career. I went from managing social media accounts for several brands to focusing on my own brand, writing for several publications, and working with a few marketing and PR agencies on projects. Now I look to Goals for 2019…

A roundup of my personal favorite articles I have written this past year about wine, food, social media, music and mom life in Sonoma County.

The Stories feature just got one of the best updates I have seen so far: they allow you to upload a bunch of pictures and videos all at once. Previously, you had to upload content one story at a time, which would be fine for people who wanted to post over the course of their day, but not so great for people who wanted to post a longer “story” that had multiple images and videos – you know…something that actually tells a STORY through multiple pieces of content.