Word & Mouth Blog
Where food, hospitality, branding, and human behavior all crash into each other. I write about restaurants, wine, placemaking, customer experience, and the small details that make people talk about a business long after they leave.
For even more snarky takes on marketing, pop culture, branding, and the internet, visit my Substack, Burnt Popcorn & Branding: Substack
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A mix of hospitality, branding, customer psychology, hospitality culture, and internet behavior from someone who’s worked behind the scenes in marketing long enough to know what feels authentic and what feels painfully forced.
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Yes. Especially if your marketing currently sounds like ChatGPT wrote it.
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No LinkedIn thought leadership energy here. Just strategy, storytelling, and occasional side-eye toward trends, Chat-GPT written branding advice, and “disruptive” ideas that all look the same.
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People in marketing, hospitality, branding, retail, wine, or anyone who secretly judges restaurants by their menu design before reading the food list.
An Ode To The Instant Pot AKA How I Started Cooking at Home On A Regular Basis.
Once I finally bought the Instant Pot, my family started cooking at home more often, which helped us to make small changes for a healthy lifestyle and encouraged us to be more creative with our healthy home-cooked meals.
Summertime Treats with Clover Sonoma Ice Cream
From ice cream floats, to grilled peaches with ice cream and honey, to dessert pizzas topped with a scoop of Clover Sonoma Ice Cream, there are so many out of the carton ways to enjoy ice cream this summer.
Gerard's Paella - A Sonoma County Food Legend
The former Arrigoni’s Deli space on Fourth Street has been transformed by a Sonoma County Food Legend. Gerard’s Paella is a great space for vegetarians, vegans, meat-lovers, travelers, locals and anyone looking for a real Sonoma food experience.
Meal Planning isn't as hard as it looks + CHICKPEA CURRY Recipe
Meal Planning is easy when you change your expectations.
Sonoma County Cheese Choices
Love the cheese section at Oliver's Market in Sonoma County. We have so many options.
Vegetarian Tamale with Kale Salad
Vegetarian Tamales from Trader Joes are best served with a small salad or wilted kale on top.
Scharffen Berger Chocolate Blogger Event
Last Wednesday was spent in San Francisco helping to host the Scharffen Berger Chocolate Maker’s Chocolate Adventure Contest Events held for food bloggers and members of the media based around the Bay Area.