The old ways of looking at customer service in marketing have little to do with each other. Once marketing brings in a new customer, they hand them off to support and begin focusing on the next lead. Social media marketing has changed the game and brough customer service and marketing together to create a holistic customer experience.

Since most of my work in social media is all about PHOTOGRAPHY, here are some of my favorite tools for creating content for social media marketing.

These are just some of my tips for what you can do when you’re not feeling inspired to share on social media. Obviously some of them help with other areas of your business as well, like planning in general, being more aware of your energy, and having a backup plan. Sometimes things don’t always work how you want them to, but acknowledging that it’s just part of life makes it a little easier to deal with.

Facebook rolled out the Info and Ads section on Facebook pages back in June, and it has been talked about over the past few months, but people are JUST NOW starting to really catch on. This new update allows anyone to see all the ads the Facebook page is currently running. The dark posts, ads that are meant for just one target audience, or different ads all with different promotions… Yup. ALL.

I have been reflecting on my friendships over the years and how it has affected me throughout adulthood. While I was not bullied as a child, I did get picked on for being short.

The Wine Industry’s busiest time is during the weekends. This when the most customers come in and out of your tasting room/hotel/restaurant/retail shop. This also means that this is when the most people post pictures on Instagram, tag your brand in their main images on the feed, or share pictures and videos on their Instagram Stories. This is also when a lot of people ask questions about hours, location, etc. on Facebook or other social media platforms while trying to figure out their itinerary for the weekend. You want to make sure to engage with them.

From ice cream floats, to grilled peaches with ice cream and honey, to dessert pizzas topped with a scoop of Clover Sonoma Ice Cream, there are so many out of the carton ways to enjoy ice cream this summer.

A movie from the 80s made me realize I wanted to become a writer when I grew up. Technology taught me how to become a better writer. And the rise of apps using voice has taken my writing to the next level.

I just hit publish for my first series of in-person classes on social media marketing - one for Wine Marketers and one for my Consumer Product and Small Business Marketing Friends.

The former Arrigoni’s Deli space on Fourth Street has been transformed by a Sonoma County Food Legend. Gerard’s Paella is a great space for vegetarians, vegans, meat-lovers, travelers, locals and anyone looking for a real Sonoma food experience.

My personal mission has been to inspire marketers to create MORE content for their brands. In order to do that, I need to help them learn that writing blog posts and content for social media marketing can be easy and fun.

We’ve all seen it: the perfect pictures on Instagram with someone using the hashtag #blessed. Or the gorgeous DIY second birthday party for a toddler, complete with crafts that belong in the pages of Martha Stewart or on Pinterest. You may know one of these moms in person, and secretly – or not so secretly – look up to them...or judge them. This is a blog post dedicated to real moms.

At the end of the day, the relationship that customers make with brands is what they are going to remember. If a potential customer asked a question about your product or service through social media, and you got back to them right away, they will remember that. The opposite is true as well, people now have an expectation that brands will get back to them on social media, and when they don’t, that leaves a bad taste in their mouth. I provided some tips and tricks of how to batch your community management time within a few minutes each day so it’s not overwhelming.

Sometimes getting started with social media marketing for your business can be daunting because you aren’t really sure where to start. In order to be successful you have to create daily habits for Social Media Marketing, otherwise you will just be posting and not knowing if you are moving forward with your brand goals. Also, creating habits make tasks easier to manage for long term success.  

I broke down and bought a toddler leash/safety harness for my child. I care about toddler safety, and I love being social, so it makes sense for me.

An Instagram Bio is 150 characters that most people tend not to put too much thought into. I’m here to give you some tips and explain why creating a good Instagram Bio is vital to connecting with your target audience, the first step to creating a successful Instagram strategy.

You can literally never go wrong with hosting a taco party for friends and family. By having a few different types of tortillas, sides, and proteins, you can make sure to be friendly to vegans, gluten-free, whole 30, meat-heads (oops, I meant meat-eaters), etc. because everyone can make their own version of tacos.

Coffee culture is not just a MEME for moms. Especially new moms when they are up several times a night with a small infant - need a little extra help. 

have been slowly trying to perfect the flatlay image - a style of photography when you are shooting a subject on a flat surface from directly above. I am finally at a place where I can be proud of my images (I am hard on myself when it comes to photography), so I wanted to share some of what I have learned over the years.

Users Deleting their Facebook Pages Since the Cambridge Analytica scandal