Word & Mouth Blog

Where food, hospitality, branding, and human behavior all crash into each other. I write about restaurants, wine, placemaking, customer experience, and the small details that make people talk about a business long after they leave.

For even more snarky takes on marketing, pop culture, branding, and the internet, visit my Substack, Burnt Popcorn & Branding: Substack

Latest News Shana Bull Latest News Shana Bull

How I Spent my Vacation: Goal Planning

Goal Planning is an important part of any marketing strategy - figuring out WHY you want to accomplish your goals and breaking them down into tasks makes them more manageable.   Here are a few tips I have learned over the years on how to create goals for marketers. 

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Digital Marketing, Social Media Shana Bull Digital Marketing, Social Media Shana Bull

A Marketers Dream: The Museum of Ice Cream in San Francisco

 Pop-up shops are nothing new; we see them at the mall every Christmas season, calendar and phone kiosks in the middle of every aisle. Even the Santa meet-and-greet is a pop-up shop where kids can wait in long lines to pay a guy in a suit to take a picture on his lap (nothing against it, but that is totally what it is). However, these Instagram-style Pop-Up Museums are a somewhat new idea.

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