Word & Mouth Blog
Where food, hospitality, branding, and human behavior all crash into each other. I write about restaurants, wine, placemaking, customer experience, and the small details that make people talk about a business long after they leave.
For even more snarky takes on marketing, pop culture, branding, and the internet, visit my Substack, Burnt Popcorn & Branding: Substack
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A mix of hospitality, branding, customer psychology, hospitality culture, and internet behavior from someone who’s worked behind the scenes in marketing long enough to know what feels authentic and what feels painfully forced.
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Yes. Especially if your marketing currently sounds like ChatGPT wrote it.
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No LinkedIn thought leadership energy here. Just strategy, storytelling, and occasional side-eye toward trends, Chat-GPT written branding advice, and “disruptive” ideas that all look the same.
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People in marketing, hospitality, branding, retail, wine, or anyone who secretly judges restaurants by their menu design before reading the food list.
Word of the Year: Embrace 2021
Whether you have kids at home or feel paralyzed by not being able to find a job, there are small things you can do to embrace your goals. This isn’t about jumping in headfirst and hustling (read: burning out). This year should be about taking slow, actionable steps to get you further than where you are right now - and embracing your word of the year like I am.
Why Taking a Step Back from My Business Actually Strengthened My Career Aspirations
This is a good reminder that you don’t have to go through a pandemic or cancer treatments for you to take a step back from your business life and really look critically at what you want to do next.
So, Are We Setting Goals For 2021?
2020 turned out to be something that NOT any of us could have predicted. With massive job loss and stay at home orders due to the pandemic, 2020 goals changed. Even though my New Year Resolutions looked different, I still made time to goal plan and create small goals to get me to the next step in my career and for my health. Here are some action items for setting 2021 goals.
My Word of the Year 2020 - None
Every year I create a Word of the Year to help motivate me for the upcoming year. It's more than just New Years Resolutions or Goals, it's more of a life mantra that I come up with and print for my home office. 2020 feels different though.
So, I am not creating a word of the year for 2020, at least not right now.
My Weight Loss Journey to Losing 45 Pounds
Moving forward, I am learning to listen to my body. When I start shaking if I eat more than a few bites of dessert, when my head throbs after having more than two glasses of beer or wine in a day, and when I feel the urge to get up and move when binge watching Schitts Creek – I LISTEN!
Quick Update on Goals for 2019
2018 has truly been a pivotal year in my decade-long entrepreneurial career. I went from managing social media accounts for several brands to focusing on my own brand, writing for several publications, and working with a few marketing and PR agencies on projects. Now I look to Goals for 2019…
An Ode To The Instant Pot AKA How I Started Cooking at Home On A Regular Basis.
Once I finally bought the Instant Pot, my family started cooking at home more often, which helped us to make small changes for a healthy lifestyle and encouraged us to be more creative with our healthy home-cooked meals.
Leek Soup for Detox (Instant Pot Recipe)
My favorite part about soup is how to filled I feel after eating even something as simple as leek soup is fulfilling enough for dinner. I usually add veggie sausages, and maybe a piece of sourdough bread but this meal can be used as a great way to detox if that's your thing in January.