Word & Mouth Blog
Where food, hospitality, branding, and human behavior all crash into each other. I write about restaurants, wine, placemaking, customer experience, and the small details that make people talk about a business long after they leave.
For even more snarky takes on marketing, pop culture, branding, and the internet, visit my Substack, Burnt Popcorn & Branding: Substack
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A mix of hospitality, branding, customer psychology, hospitality culture, and internet behavior from someone who’s worked behind the scenes in marketing long enough to know what feels authentic and what feels painfully forced.
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Yes. Especially if your marketing currently sounds like ChatGPT wrote it.
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No LinkedIn thought leadership energy here. Just strategy, storytelling, and occasional side-eye toward trends, Chat-GPT written branding advice, and “disruptive” ideas that all look the same.
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People in marketing, hospitality, branding, retail, wine, or anyone who secretly judges restaurants by their menu design before reading the food list.
AI Posters Are Everywhere, and People Are Already Over
AI-made posters are everywhere. They look polished, but people scroll past. Here’s why sameness is costing small businesses attention and trust.
7 Social Media Scheduling Tools to Post Content
By using a social media scheduling tool, you can take the headache out of having to remember to post on social media every day. With most scheduling tools, all you need to do is create your content in advance and set a schedule for when you want it to go live.
What Small Businesses Need To Know About The 2nd Round Of PPP Loans
For millions of small businesses that are still struggling because of the pandemic - there is good news coming out of the White House this past week — the Biden Administration is modifying the new PPP rules to be more small business friendly.
How To Start a NEW Business During a Crisis
Sisters, Claire + Bronwyn from Mighty Market planned on opening their zero waste, clean beauty, and bulk refill brick and mortar shop in Downtown Martinez East Bay) - little did they know, a worldwide pandemic would shut down retailers across the world. Quickly they adapted to creating an eCommerce website to sell products, and used social media to connect with customers.
Small Business Superpower: Connections with Your Customers Matter
The brick & mortar hair and skin salon has continued to focus on the connections that they have with their customers, and that can be seen as soon as you walk into the salon through smiling faces and repeat customers. When the SIP order went into place for Sonoma County, they had to shut down their salon and turn to online delivery orders, as well as a new Facebook group