Word & Mouth Blog
Where food, hospitality, branding, and human behavior all crash into each other. I write about restaurants, wine, placemaking, customer experience, and the small details that make people talk about a business long after they leave.
For even more snarky takes on marketing, pop culture, branding, and the internet, visit my Substack, Burnt Popcorn & Branding: Substack
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A mix of hospitality, branding, customer psychology, hospitality culture, and internet behavior from someone who’s worked behind the scenes in marketing long enough to know what feels authentic and what feels painfully forced.
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Yes. Especially if your marketing currently sounds like ChatGPT wrote it.
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No LinkedIn thought leadership energy here. Just strategy, storytelling, and occasional side-eye toward trends, Chat-GPT written branding advice, and “disruptive” ideas that all look the same.
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People in marketing, hospitality, branding, retail, wine, or anyone who secretly judges restaurants by their menu design before reading the food list.
Achieve Your New Year's Resolutions - Tips for Lasting Success
As we enter the New Year, it's important for wine marketers and small business owners to set realistic goals and develop sustainable habits for success. Our tips for making your New Year's resolutions successful include understanding the difference between short-term and long-term goals, creating an action plan, and adjusting your goals as needed to remain flexible. By following these guidelines, you can stay motivated and on track to reach your goals in 2023 and beyond.
Choose Your Word of the Year for Motivation & Focus in 2023
Looking to stay motivated and focused on your 2023 goals? Consider choosing a word of the year – here are some tips for selecting one that resonates with you, setting goals, and incorporating it into your daily routine.
Struggling to Achieve Your Goals? Here's How to Overcome Common Excuses
We all have common excuses we tell ourselves when it comes to not achieving goals. With a little bit of effort, you can overcome excuses, change your habits and start achieving your goals.
Whether it's a lack of time, motivation, or energy, there are plenty of ways we can overcome the excuses that are holding us back from achieving our goals.
Word of the Year: Embrace 2021
Whether you have kids at home or feel paralyzed by not being able to find a job, there are small things you can do to embrace your goals. This isn’t about jumping in headfirst and hustling (read: burning out). This year should be about taking slow, actionable steps to get you further than where you are right now - and embracing your word of the year like I am.
Why Taking a Step Back from My Business Actually Strengthened My Career Aspirations
This is a good reminder that you don’t have to go through a pandemic or cancer treatments for you to take a step back from your business life and really look critically at what you want to do next.
So, Are We Setting Goals For 2021?
2020 turned out to be something that NOT any of us could have predicted. With massive job loss and stay at home orders due to the pandemic, 2020 goals changed. Even though my New Year Resolutions looked different, I still made time to goal plan and create small goals to get me to the next step in my career and for my health. Here are some action items for setting 2021 goals.
My Word of the Year 2020 - None
Every year I create a Word of the Year to help motivate me for the upcoming year. It's more than just New Years Resolutions or Goals, it's more of a life mantra that I come up with and print for my home office. 2020 feels different though.
So, I am not creating a word of the year for 2020, at least not right now.
4 Ways Being a (Working) Mom Has Allowed Me to be More Productive
With less hours to work, I don’t stress the little details as much. I have learned to be more productive as a mom, by planning ahead & taking time off.
Quick Update on Goals for 2019
2018 has truly been a pivotal year in my decade-long entrepreneurial career. I went from managing social media accounts for several brands to focusing on my own brand, writing for several publications, and working with a few marketing and PR agencies on projects. Now I look to Goals for 2019…
How I Spent my Vacation: Goal Planning
Goal Planning is an important part of any marketing strategy - figuring out WHY you want to accomplish your goals and breaking them down into tasks makes them more manageable. Here are a few tips I have learned over the years on how to create goals for marketers.