The Wine Industry’s busiest time is during the weekends. This when the most customers come in and out of your tasting room/hotel/restaurant/retail shop. This also means that this is when the most people post pictures on Instagram, tag your brand in their main images on the feed, or share pictures and videos on their Instagram Stories. This is also when a lot of people ask questions about hours, location, etc. on Facebook or other social media platforms while trying to figure out their itinerary for the weekend. You want to make sure to engage with them.

From ice cream floats, to grilled peaches with ice cream and honey, to dessert pizzas topped with a scoop of Clover Sonoma Ice Cream, there are so many out of the carton ways to enjoy ice cream this summer.

A movie from the 80s made me realize I wanted to become a writer when I grew up. Technology taught me how to become a better writer. And the rise of apps using voice has taken my writing to the next level.

I just hit publish for my first series of in-person classes on social media marketing - one for Wine Marketers and one for my Consumer Product and Small Business Marketing Friends.

The former Arrigoni’s Deli space on Fourth Street has been transformed by a Sonoma County Food Legend. Gerard’s Paella is a great space for vegetarians, vegans, meat-lovers, travelers, locals and anyone looking for a real Sonoma food experience.

My personal mission has been to inspire marketers to create MORE content for their brands. In order to do that, I need to help them learn that writing blog posts and content for social media marketing can be easy and fun.

We’ve all seen it: the perfect pictures on Instagram with someone using the hashtag #blessed. Or the gorgeous DIY second birthday party for a toddler, complete with crafts that belong in the pages of Martha Stewart or on Pinterest. You may know one of these moms in person, and secretly – or not so secretly – look up to them...or judge them. This is a blog post dedicated to real moms.

At the end of the day, the relationship that customers make with brands is what they are going to remember. If a potential customer asked a question about your product or service through social media, and you got back to them right away, they will remember that. The opposite is true as well, people now have an expectation that brands will get back to them on social media, and when they don’t, that leaves a bad taste in their mouth. I provided some tips and tricks of how to batch your community management time within a few minutes each day so it’s not overwhelming.

Sometimes getting started with social media marketing for your business can be daunting because you aren’t really sure where to start. In order to be successful you have to create daily habits for Social Media Marketing, otherwise you will just be posting and not knowing if you are moving forward with your brand goals. Also, creating habits make tasks easier to manage for long term success.  

I broke down and bought a toddler leash/safety harness for my child. I care about toddler safety, and I love being social, so it makes sense for me.

An Instagram Bio is 150 characters that most people tend not to put too much thought into. I’m here to give you some tips and explain why creating a good Instagram Bio is vital to connecting with your target audience, the first step to creating a successful Instagram strategy.

You can literally never go wrong with hosting a taco party for friends and family. By having a few different types of tortillas, sides, and proteins, you can make sure to be friendly to vegans, gluten-free, whole 30, meat-heads (oops, I meant meat-eaters), etc. because everyone can make their own version of tacos.

Coffee culture is not just a MEME for moms. Especially new moms when they are up several times a night with a small infant - need a little extra help. 

have been slowly trying to perfect the flatlay image - a style of photography when you are shooting a subject on a flat surface from directly above. I am finally at a place where I can be proud of my images (I am hard on myself when it comes to photography), so I wanted to share some of what I have learned over the years.

Users Deleting their Facebook Pages Since the Cambridge Analytica scandal

Fresh air, new blooms, and a new backyard. These are some of the things I am most excited about this Spring. We are rehauling our backyard so we can have more space for new flowers and plants, as well as a new toddler playhouse and place for Ryeson to ride his new tricycle. Here are some of my top spring cleaning picks from Target to buy right now! 

Instagram GIFS were gone from Instagram Stories for a few months. Thankfully for us and the Instagram app - they are back! (pretend there is a dancing taco GIF right here).

Social Media Marketing numbers that matter should be engagement, not how many followers your brand has. It doesn’t matter if you have 1,000 or 50,000 on Instagram if 49,000 people are not engaged with your brand. Here are a few tips for businesses who want to connect with their audience.

Whole Foods Market in Sonoma County, Napa Valley and Marin County is hosting a Beauty Week sale and using Influencer Marketing to share the news in the Bay Area. Here are some of my top beauty picks for new moms.