Word & Mouth Blog
Where food, hospitality, branding, and human behavior all crash into each other. I write about restaurants, wine, placemaking, customer experience, and the small details that make people talk about a business long after they leave.
For even more snarky takes on marketing, pop culture, branding, and the internet, visit my Substack, Burnt Popcorn & Branding: Substack
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A mix of hospitality, branding, customer psychology, hospitality culture, and internet behavior from someone who’s worked behind the scenes in marketing long enough to know what feels authentic and what feels painfully forced.
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Yes. Especially if your marketing currently sounds like ChatGPT wrote it.
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No LinkedIn thought leadership energy here. Just strategy, storytelling, and occasional side-eye toward trends, Chat-GPT written branding advice, and “disruptive” ideas that all look the same.
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People in marketing, hospitality, branding, retail, wine, or anyone who secretly judges restaurants by their menu design before reading the food list.
Three Tips for Writing Blog Posts (+ a Bonus Tip)
My personal mission has been to inspire marketers to create MORE content for their brands. In order to do that, I need to help them learn that writing blog posts and content for social media marketing can be easy and fun.
The social media mom versus real life
We’ve all seen it: the perfect pictures on Instagram with someone using the hashtag #blessed. Or the gorgeous DIY second birthday party for a toddler, complete with crafts that belong in the pages of Martha Stewart or on Pinterest. You may know one of these moms in person, and secretly – or not so secretly – look up to them...or judge them. This is a blog post dedicated to real moms.
What Social Media Community Management Should Look Like
At the end of the day, the relationship that customers make with brands is what they are going to remember. If a potential customer asked a question about your product or service through social media, and you got back to them right away, they will remember that. The opposite is true as well, people now have an expectation that brands will get back to them on social media, and when they don’t, that leaves a bad taste in their mouth. I provided some tips and tricks of how to batch your community management time within a few minutes each day so it’s not overwhelming.
Train Yourself: Habit for Social Media Marketing
Sometimes getting started with social media marketing for your business can be daunting because you aren’t really sure where to start. In order to be successful you have to create daily habits for Social Media Marketing, otherwise you will just be posting and not knowing if you are moving forward with your brand goals. Also, creating habits make tasks easier to manage for long term success.
I Bought a Toddler Leash for My Child. Yes I am THAT Mom
I broke down and bought a toddler leash/safety harness for my child. I care about toddler safety, and I love being social, so it makes sense for me.
The Instagram Bio, Often Overlooked in Social Media Marketing
An Instagram Bio is 150 characters that most people tend not to put too much thought into. I’m here to give you some tips and explain why creating a good Instagram Bio is vital to connecting with your target audience, the first step to creating a successful Instagram strategy.
Tacos are Life
You can literally never go wrong with hosting a taco party for friends and family. By having a few different types of tortillas, sides, and proteins, you can make sure to be friendly to vegans, gluten-free, whole 30, meat-heads (oops, I meant meat-eaters), etc. because everyone can make their own version of tacos.
I'll Take My Coffee With all the Stuff
Coffee culture is not just a MEME for moms. Especially new moms when they are up several times a night with a small infant - need a little extra help.
How To Create a Spring Flatlay Photo
have been slowly trying to perfect the flatlay image - a style of photography when you are shooting a subject on a flat surface from directly above. I am finally at a place where I can be proud of my images (I am hard on myself when it comes to photography), so I wanted to share some of what I have learned over the years.
The #DeleteFacebook Movement
Users Deleting their Facebook Pages Since the Cambridge Analytica scandal
The Best of Spring Cleaning at Target
Fresh air, new blooms, and a new backyard. These are some of the things I am most excited about this Spring. We are rehauling our backyard so we can have more space for new flowers and plants, as well as a new toddler playhouse and place for Ryeson to ride his new tricycle. Here are some of my top spring cleaning picks from Target to buy right now!
GIFS are back on Instagram
Instagram GIFS were gone from Instagram Stories for a few months. Thankfully for us and the Instagram app - they are back! (pretend there is a dancing taco GIF right here).
How I Spent my Vacation: Goal Planning
Goal Planning is an important part of any marketing strategy - figuring out WHY you want to accomplish your goals and breaking them down into tasks makes them more manageable. Here are a few tips I have learned over the years on how to create goals for marketers.
Instagram Ain’t Nothin’ but a Number
Social Media Marketing numbers that matter should be engagement, not how many followers your brand has. It doesn’t matter if you have 1,000 or 50,000 on Instagram if 49,000 people are not engaged with your brand. Here are a few tips for businesses who want to connect with their audience.
Whole Foods Beauty Sale (find my face in Sonoma + Napa)
Whole Foods Market in Sonoma County, Napa Valley and Marin County is hosting a Beauty Week sale and using Influencer Marketing to share the news in the Bay Area. Here are some of my top beauty picks for new moms.
What they REALLY Want for Valentine's Day
There is something to showing your significant other you care about them on a regular basis, and it is more than roses or a romantic dinner at a restaurant you go to because you think that’s what you should do.
Staycation in Santa Rosa
My husband and I took a Staycation in Downtown Santa Rosa at the Astro Motel, and enjoyed life without the toddler for a night.
Don't Let Facebook Page Changes Get You Down
Facebook Pages may be changing in 2018, but if marketers go back to the root of social media marketing - aka connections - they can be successful.
Meal Planning isn't as hard as it looks + CHICKPEA CURRY Recipe
Meal Planning is easy when you change your expectations.
MY Word of the Year 2018 - CREATE
So many people are talking about their 2018 word of the year. My word is CREATE.