Word & Mouth Blog
Where food, hospitality, branding, and human behavior all crash into each other. I write about restaurants, wine, placemaking, customer experience, and the small details that make people talk about a business long after they leave.
For even more snarky takes on marketing, pop culture, branding, and the internet, visit my Substack, Burnt Popcorn & Branding: Substack
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A mix of hospitality, branding, customer psychology, hospitality culture, and internet behavior from someone who’s worked behind the scenes in marketing long enough to know what feels authentic and what feels painfully forced.
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Yes. Especially if your marketing currently sounds like ChatGPT wrote it.
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No LinkedIn thought leadership energy here. Just strategy, storytelling, and occasional side-eye toward trends, Chat-GPT written branding advice, and “disruptive” ideas that all look the same.
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People in marketing, hospitality, branding, retail, wine, or anyone who secretly judges restaurants by their menu design before reading the food list.
California Coast.
Anniversary weekend in Pismo Beach and San Luis Obispo County - craft beers and cheese on the beach.
Tip for Storing Fresh Fruits & Vegetables.
TIP from the American Heart Assocation: Store your fruits and veggies separately. They’ll last longer that way!
Bottle Rock Napa Valley 2014 Lineup
Bottle Rock Napa Valley is coming to the city of Napa for their second annual multi day concert. This year is all about the 90's!
Oil Pulling Test
Oil Pulling is a form of detox where you swish a spoonful of oil (coconut, sunflower, or sesame are most popular) in your mouth for 10 to 20 minutes.
Sonoma County Cheese Choices
Love the cheese section at Oliver's Market in Sonoma County. We have so many options.
Vegetarian Tamale with Kale Salad
Vegetarian Tamales from Trader Joes are best served with a small salad or wilted kale on top.
Ellen Broke Twitter During Oscars
Ellen broke Twitter and now has the single most Retweeted image in the history of Twitter.
Social Media Marketing Strategy for Cheesemakers
Social Media Marketing Strategy Questions for cheesemakers and food industry brands just starting with strategic thinking.
Changing Website Platforms
My first blog post on Squarespace and even though I have been a blogger since 2007, I am starting new. So here we go!
Scharffen Berger Chocolate Blogger Event
Last Wednesday was spent in San Francisco helping to host the Scharffen Berger Chocolate Maker’s Chocolate Adventure Contest Events held for food bloggers and members of the media based around the Bay Area.
Social Media Can Help Businesses Through a Recession
Even if marketing gets cut back during this recession, I want to remind businesses to ramp up their social media marketing and to focus on creating relationships with your customers - online and in-person.