Hello there! I am Shana Bull. I'm in love with rosé, craft beer and going on food adventures with my husband and redheaded toddler. I am a Digital Storyteller & Marketing Educator, and Children’s Book Author, teaching in-person classes and online courses on social media marketing + digital strategy + content creation.
Want to learn more details about upcoming workshops & get access to my free Social Media Marketers Schedule?
All in Digital Marketing
Wine Country small business owners and marketers are always looking for ways to get more bang for their marketing buck. Check out these five content marketing tips to drive traffic to your site and convert those visitors into paying customers — and if you DIY, your content marketing can be a pretty cheap way to build your brand online.
Social media marketing won't work for your business without a social media plan to ensure you’re creating content with a purpose; this is how you can quickly create a social media plan.
The REAL reason why Instagram is focused on Reels is that short-form videos (IMO) are the best search engines. Teenagers use videos within Tiktok to search for the things they care about, and Instagram wants those viewers. Short-form videos provide that information in easy-to-understand, quick bites versus longer YouTube videos or blog posts - so more viewers mean more $$ for digital ads.
Being able to quickly take your most important ideas and turn them into content is important for any social media marketer. Especially those looking for content creation for beginners, or small business owners who have a lack of time, or resources (I understand because that's me also).
I found out I had anal cancer two years ago this week, and my life and business have pivoted to focus on more of the values I hold true.
