Ozzy and his partner have taken their pie/ice cream shop and cupcake shop and brought them online - partnering with local Sonoma County brands for promotions, doing dessert delivery, and always staying true to their Sonoma County roots.

May 14
May 14 Small Business Superpower: Connections with Your Customers Matter

Shana Bull

Digital Marketing, Healthy Lifestyle, Pivotal,

The brick & mortar hair and skin salon has continued to focus on the connections that they have with their customers, and that can be seen as soon as you walk into the salon through smiling faces and repeat customers. When the SIP order went into place for Sonoma County, they had to shut down their salon and turn to online delivery orders, as well as a new Facebook group

May 13
May 13 Going From Selling Wine In-Person to Selling Wine Online Is No Easy Task

Shana Bull

Pivotal, Digital Marketing

In the latest in my video interview series, Pivotal - a Focus on Digital Marketing, I talked to Hannah, the Assistant Manager, Marketing & eCommerce at Bottle Barn. The Santa Rosa brick & mortar wine, beer, and spirits retailer started their eCommerce website just a few years earlier, but the COVID-19 Pandemic made it a greater focus for the 30-Year-Old business.

May 13
May 13 Wine Country Membership Card Had to Pivot To Sell Wine Online

Shana Bull

Digital Marketing, Wine County, Pivotal

The series is called Pivotal - a Focus on Digital Marketing - because everyone I've talked to both for this series, and through social media, or over the phone, they have realized that what worked in the past, AKA February 2020, wasn't going to work anymore, even after their businesses are granted permission to open back up.

Apr 28
Apr 28 I Started an Etsy Shop Because a Crisis Is THE Time to Do Something New

Shana Bull

Digital Marketing, Latest News

Apr 23

Apr 23 Tools For Creating Video For Virtual Wine Tastings

Shana Bull

Digital Marketing, , Wine County, Latest News

The experience of “wine” isn’t always JUST about the wine. Any winery that plans out virtual wine tastings should think about what core values they share with their customers and try to create video wine tastings that connect with their target audience and brings something else to the table. Here are some video tools to use to create better video quality for your virtual wine tastings.

May 14 May 14 Small Business Owners Need to Focus on Connections and Creativity

May 14 May 14 Small Business Superpower: Connections with Your Customers Matter

May 13 May 13 Going From Selling Wine In-Person to Selling Wine Online Is No Easy Task

May 13 May 13 Wine Country Membership Card Had to Pivot To Sell Wine Online

Apr 28 Apr 28 I Started an Etsy Shop Because a Crisis Is THE Time to Do Something New

Get in the know.

May 14
May 14 Small Business Owners Need to Focus on Connections and Creativity

May 14
May 14 Small Business Superpower: Connections with Your Customers Matter

May 13
May 13 Going From Selling Wine In-Person to Selling Wine Online Is No Easy Task

May 13
May 13 Wine Country Membership Card Had to Pivot To Sell Wine Online

Apr 28
Apr 28 I Started an Etsy Shop Because a Crisis Is THE Time to Do Something New