Word & Mouth Blog
Where food, hospitality, branding, and human behavior all crash into each other. I write about restaurants, wine, placemaking, customer experience, and the small details that make people talk about a business long after they leave.
For even more snarky takes on marketing, pop culture, branding, and the internet, visit my Substack, Burnt Popcorn & Branding: Substack
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A mix of hospitality, branding, customer psychology, hospitality culture, and internet behavior from someone who’s worked behind the scenes in marketing long enough to know what feels authentic and what feels painfully forced.
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Yes. Especially if your marketing currently sounds like ChatGPT wrote it.
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No LinkedIn thought leadership energy here. Just strategy, storytelling, and occasional side-eye toward trends, Chat-GPT written branding advice, and “disruptive” ideas that all look the same.
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People in marketing, hospitality, branding, retail, wine, or anyone who secretly judges restaurants by their menu design before reading the food list.
Finding Normalcy in the Chaos: Using Social Media When Parenting Feels Overwhelming
Navigating the challenges of parenting a sick child, this piece explores how social media can provide connection, comfort, and a sense of normalcy—while also highlighting the balance needed to avoid comparison traps.
6 Tips on How to Enjoy Life Even When You Feel Overworked
We've all had those weeks where we're just counting down the days until Friday. And even when we do have a few moments to ourselves, we're often thinking about all the things we need to get done. Here are 6 tips for how to enjoy life when you are overwhelmed and overworked.
So, I'm Now a Published Author of a Children's Book
Randall the Blue Spider loves the ocean and the waves that go crash. Today, he wants to enter the surfing competition to win an ice cream prize, but he is nervous that he might fall in front of everybody watching him. With the help of his friend, Chester the Caterpillar, Randall learns how to cope with these difficult feelings and take his chances at winning.
4 Ways Being a (Working) Mom Has Allowed Me to be More Productive
With less hours to work, I don’t stress the little details as much. I have learned to be more productive as a mom, by planning ahead & taking time off.
That One Time When My Toddler's School Closed Down Indefinitely...
I know I’m going to trust my gut as a parent much more now when it comes to his health, safety, and education.
Why I Bring My Child to Political Marches
This debate was brought up this past week as I shared images of my husband, 3-year-old son, my friends, and me at the 3rd Annual Women's March on January 19th, 2019 in downtown Santa Rosa. I shared the same images to both my Instagram account and Facebook page (and the latter received comments from friends, likes, hearts, and one angry face from a cousin with whom I’m not actually Facebook friends)... Instagram was a completely different experience.
How to Manage Pregnancy Diabetes When You Love Food
Pregnancy Diabetes looks very different for every woman, but for me, it meant I had to manage balancing my food and focusing on a schedule
I Bought a Toddler Leash for My Child. Yes I am THAT Mom
I broke down and bought a toddler leash/safety harness for my child. I care about toddler safety, and I love being social, so it makes sense for me.