Hello there! I am Shana Bull. I'm in love with rosé, craft beer and going on food adventures with my husband and redheaded toddler. I am a Digital Storyteller & Marketing Educator, and Children’s Book Author, teaching in-person classes and online courses on social media marketing + digital strategy + content creation.
Want to learn more details about upcoming workshops & get access to my free Social Media Marketers Schedule?
All tagged Social Media Marketing
Being able to quickly take your most important ideas and turn them into content is important for any social media marketer. Especially those looking for content creation for beginners, or small business owners who have a lack of time, or resources (I understand because that's me also).
Creating videos for social media marketing can be a daunting task, especially if you lack confidence in getting in front of the camera and coming up with ideas to create videos on a regular basis. This blog post will provide tips on how to increase your confidence with creating social media videos.
When creating social media captions, it's important to keep four things in mind: a hook (get to the point), a description or story, a sentence on why it matters, and end your post with a call to action.
When it comes to social media, one of the cardinal rules is not to share content that isn't yours. This includes things like photos, videos, and quotes. Not only is it plagiarism, but it can also be a violation of copyright law. If you're sharing someone else's content without asking them first, you can get into a lot of trouble and have to pay fines or even have your account taken away for violating social media community guidelines.
Listen to your customers and create a FAQ document you can refer back to when planning ahead to create content for your website or social media. This way you can establish yourself as an authority figure in your industry or niche, and have a list of copy & paste content ready to go.
By using a social media scheduling tool, you can take the headache out of having to remember to post on social media every day. With most scheduling tools, all you need to do is create your content in advance and set a schedule for when you want it to go live.
