Sisters, Claire + Bronwyn from Mighty Market planned on opening their zero waste, clean beauty and bulk refill brick and mortar shop in Downtown Martinez, CA (in the East Bay) in Spring 2020 - little did they know, a worldwide pandemic would shut down retailers across the world.

Quickly they adapted to creating an eCommerce website to sell products and had to figure out how to take a very in-person idea of bulk refills of beauty products and make it easy for customers to order. I loved how they really put some thought into the end-user experience (don’t you wish MORE businesses did that?!?!), and then used social media to push their message out to the community.

This episode of Pivotal - A Focus on Digital Marketing During a Crisis, I interview the two sisters, Claire + Bronwyn, the Co-Founders & Owners of Mighty Market.

Shop from their zero waste, clean beauty, and bulk refill - https://mighty.market/ Also, check out their minimal Instagram channel showcasing behind the scenes of opening a business during a crisis as well! https://www.instagram.com/mighty.market/ (this is how I randomly came across their brand to begin with).