Word & Mouth Blog
Where food, hospitality, branding, and human behavior all crash into each other. I write about restaurants, wine, placemaking, customer experience, and the small details that make people talk about a business long after they leave.
For even more snarky takes on marketing, pop culture, branding, and the internet, visit my Substack, Burnt Popcorn & Branding: Substack
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A mix of hospitality, branding, customer psychology, hospitality culture, and internet behavior from someone who’s worked behind the scenes in marketing long enough to know what feels authentic and what feels painfully forced.
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Yes. Especially if your marketing currently sounds like ChatGPT wrote it.
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No LinkedIn thought leadership energy here. Just strategy, storytelling, and occasional side-eye toward trends, Chat-GPT written branding advice, and “disruptive” ideas that all look the same.
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People in marketing, hospitality, branding, retail, wine, or anyone who secretly judges restaurants by their menu design before reading the food list.
Word of the Year: Embrace 2021
Whether you have kids at home or feel paralyzed by not being able to find a job, there are small things you can do to embrace your goals. This isn’t about jumping in headfirst and hustling (read: burning out). This year should be about taking slow, actionable steps to get you further than where you are right now - and embracing your word of the year like I am.
How To Start a NEW Business During a Crisis
Sisters, Claire + Bronwyn from Mighty Market planned on opening their zero waste, clean beauty, and bulk refill brick and mortar shop in Downtown Martinez East Bay) - little did they know, a worldwide pandemic would shut down retailers across the world. Quickly they adapted to creating an eCommerce website to sell products, and used social media to connect with customers.
Small Changes to Pivot Your Small Business Strategy During COVID -19
For some, when we are put in situations where we have to adapt quickly -- we find a way to pivot our small business strategy. For other business owners or marketers, it isn't so easy to change how you do business, but there are things you can do to make small steps to pivot your marketing.
My Weight Loss Journey to Losing 45 Pounds
Moving forward, I am learning to listen to my body. When I start shaking if I eat more than a few bites of dessert, when my head throbs after having more than two glasses of beer or wine in a day, and when I feel the urge to get up and move when binge watching Schitts Creek – I LISTEN!
An Ode To The Instant Pot AKA How I Started Cooking at Home On A Regular Basis.
Once I finally bought the Instant Pot, my family started cooking at home more often, which helped us to make small changes for a healthy lifestyle and encouraged us to be more creative with our healthy home-cooked meals.
How to Manage Pregnancy Diabetes When You Love Food
Pregnancy Diabetes looks very different for every woman, but for me, it meant I had to manage balancing my food and focusing on a schedule