Home
Start Here
About
Social Media Resources
Blog
Contact
Digital Marketing Tool Guides

Hello there! I am Shana Bull. I'm in love with rosé, craft beer and going on food adventures with my husband and redheaded toddler.  I am a Digital Storyteller & Marketing Educator, and Children’s Book Author, teaching in-person classes and online courses on social media marketing + digital strategy + content creation.  

Want to learn more details about upcoming workshops & get access to my free Social Media Marketers Schedule?

SIGN ME UP

Shana Bull, Digital Marketing
Social Media Marketing East Bay Area + Wine Country
How TikTok Taught Me More Than My Doctors (and How to Prepare for a TikTok Ban)
Dec 15

Dec 15 How TikTok Taught Me More Than My Doctors (and How to Prepare for a TikTok Ban)

Shana Bull

TikTok has been a lifeline for me. It’s not just another app—it’s where I’ve learned more about post-cancer life, menopause, ADHD, and overall health than I ever have from a doctor.

Rediscovering Starbucks’ Core: A Lesson in Staying True to Your Brand
Oct 22

Oct 22 Rediscovering Starbucks’ Core: A Lesson in Staying True to Your Brand

Shana Bull
Digital Marketing, Small Business

Starbucks' shift back to its core values offers key lessons for hospitality businesses—focus on quality, experience, and customer connection.

Is the Food Industry Failing? Here’s How It Can Stop Cutting Corners and Get Real
Oct 21

Oct 21 Is the Food Industry Failing? Here’s How It Can Stop Cutting Corners and Get Real

Shana Bull

The food industry is at a tipping point. It's time for businesses to prioritize transparency, quality, and fair treatment of employees.

Finding Normalcy in the Chaos: Using Social Media When Parenting Feels Overwhelming
Oct 12

Oct 12 Finding Normalcy in the Chaos: Using Social Media When Parenting Feels Overwhelming

Shana Bull
Family Life, Social Media

Navigating the challenges of parenting a sick child, this piece explores how social media can provide connection, comfort, and a sense of normalcy—while also highlighting the balance needed to avoid comparison traps.

5 Reasons that Branding Matters in Social Media Marketing
Sep 29

Sep 29 5 Reasons that Branding Matters in Social Media Marketing

Shana Bull
Recipe for Social Media, Digital Marketing, Social Media

Five reasons why branding matters when it comes to social media marketing. Your brand is how you connect with your community.

What Brands Are Losing by Ignoring Marketing Feedback Strategies
Sep 24

Sep 24 What Brands Are Losing by Ignoring Marketing Feedback Strategies

Shana Bull
Digital Marketing

Want better customer feedback? Learn how smart marketing feedback strategies can give you real insights, boost engagement, and level up your business.

Load More

Get in the know.

Sign up with your email address to receive news and updates (and get a free Social Media Marketers Daily Checklist for subscribing)!

Thank you for subscribing!

Home
About Shana
Social Media Resources
Speaking
Contact
Terms + Conditions