Hello there! I am Shana Bull. I'm in love with rosé, craft beer and going on food adventures with my husband and redheaded toddler. I am a Digital Storyteller & Marketing Educator, and Children’s Book Author, teaching in-person classes and online courses on social media marketing + digital strategy + content creation.
Want to learn more details about upcoming workshops & get access to my free Social Media Marketers Schedule?
All in Wine County
Spend time in Napa Valley’s rustic town for a Calistoga Girls Weekend is the mini-staycation or vacation you need. Especially great for moms or a Calistoga bachelorette party to enjoy Napa or Sonoma County wine county! Wine tasting, cocktails, relaxing by a mineral pool, great food, and dancing the night away at a local pub on Main Street - seriously, this is my go-to wine country destination for a girl’s weekend.
The Spring and Summer music festivals in Wine Country are about so much more than music. See how parents and kids can enjoy these festivals together.
Yes, having gorgeous photos is important to Instagram - but trust me, it isn’t the ONLY thing that connects you with potential customers through social media. I will provide you with simple tricks that will grow your community on Instagram, get people engaged with YOUR BRAND and get them to purchase.
Within this blog post, I feel the need to defend wine influencer marketing within the wine world. Many of the conversations I see taking place within Facebook groups definitely reminds me of when I started wine blogging – arguments about how it was hard to tell who was a real, dedicated wine blogger, and who was merely in it for the free stuff…. Who actually had a community they were talking to, and who else was just talking to other wine bloggers because they were friends with each other.
Now, it’s also about trying to figure out if someone who is emailing your winery asking for a free tasting in return for an “Instagram feature” is legit, and whether you should pay attention to, or ignore that person.
A roundup of my personal favorite articles I have written this past year about wine, food, social media, music and mom life in Sonoma County.
