Hello there! I am Shana Bull. I'm in love with rosé, craft beer and going on food adventures with my husband and redheaded toddler. I am a Digital Storyteller & Marketing Educator, and Children’s Book Author, teaching in-person classes and online courses on social media marketing + digital strategy + content creation.
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All in Digital Marketing
Yes, having gorgeous photos is important to Instagram - but trust me, it isn’t the ONLY thing that connects you with potential customers through social media. I will provide you with simple tricks that will grow your community on Instagram, get people engaged with YOUR BRAND and get them to purchase.
Within this blog post, I feel the need to defend wine influencer marketing within the wine world. Many of the conversations I see taking place within Facebook groups definitely reminds me of when I started wine blogging – arguments about how it was hard to tell who was a real, dedicated wine blogger, and who was merely in it for the free stuff…. Who actually had a community they were talking to, and who else was just talking to other wine bloggers because they were friends with each other.
Now, it’s also about trying to figure out if someone who is emailing your winery asking for a free tasting in return for an “Instagram feature” is legit, and whether you should pay attention to, or ignore that person.
Linktree is a great tool for Instagram Marketing, but I have an EVEN better one... Your own website. Create your own Link In Bio Landing Page instead of Linktree so you can capture traffic from Instagram and retarget to your customers.
2018 has truly been a pivotal year in my decade-long entrepreneurial career. I went from managing social media accounts for several brands to focusing on my own brand, writing for several publications, and working with a few marketing and PR agencies on projects. Now I look to Goals for 2019…
A roundup of my personal favorite articles I have written this past year about wine, food, social media, music and mom life in Sonoma County.
At the end of the day, batching your social media tasks helps save you time, and makes sure you are more intentional with what type of content you are sharing on social media. Win. Win.
