Word & Mouth Blog
Where food, hospitality, branding, and human behavior all crash into each other. I write about restaurants, wine, placemaking, customer experience, and the small details that make people talk about a business long after they leave.
For even more snarky takes on marketing, pop culture, branding, and the internet, visit my Substack, Burnt Popcorn & Branding: Substack
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A mix of hospitality, branding, customer psychology, hospitality culture, and internet behavior from someone who’s worked behind the scenes in marketing long enough to know what feels authentic and what feels painfully forced.
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Yes. Especially if your marketing currently sounds like ChatGPT wrote it.
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No LinkedIn thought leadership energy here. Just strategy, storytelling, and occasional side-eye toward trends, Chat-GPT written branding advice, and “disruptive” ideas that all look the same.
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People in marketing, hospitality, branding, retail, wine, or anyone who secretly judges restaurants by their menu design before reading the food list.
Social Media Photography: how to shoot GREAT PHOTOS with a smartphone
Tips on How to Take Marketing Photos with your Smart Phone for Wine Industry Social Media Marketers for top photographers in Sonoma and Napa County.
What Hotels Need to Know about Social Media Marketing
Social Media Marketing is essential to hotels. It allows you to continue the relationship after the guest leaves, or start one even before they book a trip to your location. Here are some tips for the travel industry on how to connect through social media.
California Wine Month on the Wine Road
Wine Road is an association of wineries and lodgings in the Alexander, Dry Creek, and Russian River valleys of Northern Sonoma County. This September they are hosting a social media photography contest for Califnrioa Wine Month.
Storytelling Matters - A Guide to Instagram Stories for Brands
Instagram Stories best practices for your brand
5 Tips for Farmers Using Social Media
Social Media Tips for Sonoma County Farmers looking to create content and connect with their Northern California Community.
Update on Tied House Laws in the California Wine Industry
Tied House Laws for Wine Industry are becoming more about the digital age, but they still have a long way to go before wineries can see results.
Social Media Marketing Strategy for Cheesemakers
Social Media Marketing Strategy Questions for cheesemakers and food industry brands just starting with strategic thinking.
Changing Website Platforms
My first blog post on Squarespace and even though I have been a blogger since 2007, I am starting new. So here we go!
Scharffen Berger Chocolate Blogger Event
Last Wednesday was spent in San Francisco helping to host the Scharffen Berger Chocolate Maker’s Chocolate Adventure Contest Events held for food bloggers and members of the media based around the Bay Area.
Social Media Can Help Businesses Through a Recession
Even if marketing gets cut back during this recession, I want to remind businesses to ramp up their social media marketing and to focus on creating relationships with your customers - online and in-person.