Word & Mouth Blog

Where food, hospitality, branding, and human behavior all crash into each other. I write about restaurants, wine, placemaking, customer experience, and the small details that make people talk about a business long after they leave.

For even more snarky takes on marketing, pop culture, branding, and the internet, visit my Substack, Burnt Popcorn & Branding: Substack

A mix of hospitality, branding, customer psychology, hospitality culture, and internet behavior from someone who’s worked behind the scenes in marketing long enough to know what feels authentic and what feels painfully forced.
Yes. Especially if your marketing currently sounds like ChatGPT wrote it.
No LinkedIn thought leadership energy here. Just strategy, storytelling, and occasional side-eye toward trends, Chat-GPT written branding advice, and “disruptive” ideas that all look the same.
People in marketing, hospitality, branding, retail, wine, or anyone who secretly judges restaurants by their menu design before reading the food list.

Shana Bull 4/7/22 Shana Bull 4/7/22

7 Social Media Scheduling Tools to Post Content

By using a social media scheduling tool, you can take the headache out of having to remember to post on social media every day. With most scheduling tools, all you need to do is create your content in advance and set a schedule for when you want it to go live.

Shana Bull 1/6/22 Shana Bull 1/6/22

Changes to Instagram’s Feed is Coming - What Does This Mean for Social Media Marketers?

Adam Mosseri, the head of Instagram announced that the social media platform will be updating the Instagram feed and this means social media marketers need to pay attention to how Instagram users interact with the feed - in three different ways. Engaging, fun and educational social media content (*cough* videos) will still be key to connecting and growing on social media.

Shana Bull 4/29/21 Shana Bull 4/29/21

Live Your Values as a Marketer

Great modern marketers are defined, perhaps more than anything, by their resiliency and agility.

They stay on their toes, ready to pivot and adjust amid constantly changing conditions. They have the ambition and openness to try new things, never boxing themselves in. They stay motivated and optimistic even in the face of enormous challenges and setbacks.

Shana Bull embodies so many of these qualities.