Changes to Instagram’s Feed is Coming - What Does This Mean for Social Media Marketers?
Creating social media content for Instagram used to be fairly simple: Plan ahead, look at your promotional calendar and events, and then create posts based on that. (at least, this is what social media marketers should have been doing).
But just recently, Adam @mosseri, the head of Instagram announced that they will be updating the Instagram feed (the main way users see posts from everyone they follow) to have 3 different options for people:
✅ Home - this tab will be the default feed which will be a combination of people you follow & what the algorithm thinks you will like. Let’s be honest... This is exactly how the TikTok FTP works, and Instagram is “borrowing it.”
✅ Following - this Instagram tab will be the chronological feed of people you follow (yes, it's back! And from the sound of everyone on my Instagram Reel this is going to be an exciting feature that users are so happy is back)
✅ Favorites - this tab will be a feed of all the accounts you don’t want to miss. You can make it your own - favoring your friends, competitors, influencers, or funny accounts. Make sure to favor accounts that you don’t want to miss. Also, we will probably be seeing a lot of CTAs from brands on Instagram asking people to add them to their favorites.
Adam said that Instagram will be testing these new features out, so not everyone will get it, but we can expect the new Instagram Feeds to roll out in the next few weeks.
I will make sure to keep up on this and see how it impacts how we all use Instagram. But remember - engaging, fun and educational content (*cough* videos) will still be key to connecting and growing. Possibly even more so moving forward. Learn more about some of the ways you can grow your Instagram account right now.
Also — I am providing social media audits for businesses that are looking for quick personalized recommendations for how they can prepare for the upcoming changes! Sign up here: https://shanabull.com/social-media-resources/social-media-audit
