Word & Mouth Blog
Where food, hospitality, branding, and human behavior all crash into each other. I write about restaurants, wine, placemaking, customer experience, and the small details that make people talk about a business long after they leave.
For even more snarky takes on marketing, pop culture, branding, and the internet, visit my Substack, Burnt Popcorn & Branding: Substack
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A mix of hospitality, branding, customer psychology, hospitality culture, and internet behavior from someone who’s worked behind the scenes in marketing long enough to know what feels authentic and what feels painfully forced.
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Yes. Especially if your marketing currently sounds like ChatGPT wrote it.
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No LinkedIn thought leadership energy here. Just strategy, storytelling, and occasional side-eye toward trends, Chat-GPT written branding advice, and “disruptive” ideas that all look the same.
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People in marketing, hospitality, branding, retail, wine, or anyone who secretly judges restaurants by their menu design before reading the food list.
The Cost of Banning TikTok: More Than Just a Social Media Platform
The upcoming TikTok ban threatens jobs, marginalized voices, and access to vital information. Here's why this loss matters deeply.
Quick Updates to Grow Your Instagram Business Page
Here are some quick and actionable tips to grow your Instagram Business Page right away.
10 Ways to Optimize Social Media for SEO
How can you make sure that your social media content is seen by the people who are interested in it? By following these 10 tips, you can optimize your social media for SEO and ensure that your content reaches your target audience AND helps you grow and connect with new people within your niche.
Link Tree - Wait, Is It Better Than a Website Landing Page?
Is linktree actually better for SEO than a website landing page?
Build Confidence With Creating Social Media Videos
Creating videos for social media marketing can be a daunting task, especially if you lack confidence in getting in front of the camera and coming up with ideas to create videos on a regular basis. This blog post will provide tips on how to increase your confidence with creating social media videos.
On Social Media: Don't share content that isn't yours (without getting permission)
When it comes to social media, one of the cardinal rules is not to share content that isn't yours. This includes things like photos, videos, and quotes. Not only is it plagiarism, but it can also be a violation of copyright law. If you're sharing someone else's content without asking them first, you can get into a lot of trouble and have to pay fines or even have your account taken away for violating social media community guidelines.
How to Create Instagram Reel Transitions to Create More Entertaining Videos
Instagram Reels Transitions make your short-form videos for Instagram & TikTok more engaging & fun for your target audience.
Changes to Instagram’s Feed is Coming - What Does This Mean for Social Media Marketers?
Adam Mosseri, the head of Instagram announced that the social media platform will be updating the Instagram feed and this means social media marketers need to pay attention to how Instagram users interact with the feed - in three different ways. Engaging, fun and educational social media content (*cough* videos) will still be key to connecting and growing on social media.
Facebook and Instagram Are Down - Here is What To Do
Tips for what to do when Facebook and Instagram are Down.
My Favorite Non-Music Instagram Reels Ideas For Hospitality & Wine Marketers
For marketers that have business accounts without access to good music (yes, royalty-free music is there, but tbh it is pretty meh) there are two things you can do when it comes to creating Instagram Reels for wine social media marketers.
Use Canva for Branding Your Social Media Marketing Efforts
One of my favorite tools to help to keep my branding simple—on my website and social media accounts—is CANVA Pro. I create shareable quotes that match my brand style and personality -- and fits my Instagram feed colors.
5 Ways to Use the Instagram Save Folder Feature
The Instagram Save Feature is super useful for social media marketers. Here are 5 ways to use the Instagram Save Folder to create content and engage with your target audience.
10 Ideas For Instagram Reels For Wine Businesses
There are many ways to utilize Instagram Reels for wine businesses to create short-form social media videos that are fun, showcase the wine, and go behind the scenes to create brand awareness + trust with your wine-loving audience.
How Much to Post on Instagram in 2021
Did you hear? Apparently, in a private conversation late last year, Instagram told some creators the key to posting to boost engagement on Instagram. Note, it is unrealistic - the key to Instagram success IMO is engaging & creating consistent, valuable content.
Why Instagram DMs Are the Key to Social Media Engagement
Connecting with customers (and potential customers) through Instagram DMs does mean you have to dedicate time to engage on social media. If you are a social media marketer, try to carve out time to focus specifically on engaging with your online audience.
Music on Instagram Reels
Music in Instagram Reels is finally here for Business Instagram Accounts… But there is a catch.
Instagram Top Nine (Except Mine Is Top 12)
Instagram Top Nine for 2018 is a great way to see what is working for your social media marketing. Here are some tips on how to use this Instagram app to create better content in 2019.
How To Create A Transparent Background In Your Instagram Story And Other Instagram Tricks You Need To Know
A quick tutorial on how to create lines for your text in Instagram Stories, as well as a few other hacks for Instagram Stories so you can make them your own with branding, tagging others on Instagram, and utilizing Instagram Story Templates.
Social Distance Yourself From Social Media: How To Spring Clean Your Social Media Habits
If you feel like you need to social distance yourself from social media, you are not alone. I am trying not to check the news as much, or mindlessly scroll through Facebook or Instagram stories. Here are my top 4 tips for spring cleaning your social media during this COVID-19 pandemic.