Word & Mouth Blog
Where food, hospitality, branding, and human behavior all crash into each other. I write about restaurants, wine, placemaking, customer experience, and the small details that make people talk about a business long after they leave.
For even more snarky takes on marketing, pop culture, branding, and the internet, visit my Substack, Burnt Popcorn & Branding: Substack
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A mix of hospitality, branding, customer psychology, hospitality culture, and internet behavior from someone who’s worked behind the scenes in marketing long enough to know what feels authentic and what feels painfully forced.
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Yes. Especially if your marketing currently sounds like ChatGPT wrote it.
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No LinkedIn thought leadership energy here. Just strategy, storytelling, and occasional side-eye toward trends, Chat-GPT written branding advice, and “disruptive” ideas that all look the same.
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People in marketing, hospitality, branding, retail, wine, or anyone who secretly judges restaurants by their menu design before reading the food list.
Back to school and back to work
My toddler is back in school and instead of a stay at home mom, I can be myself again - a freelancer writer, East Bay Marketer, and... well, I am not sure what else I am right now. Honestly, I’m learning how to be myself again.
Instagram Jail + FOMO
When I got put into Instagram jail I realize that FOMO on social media only happens if I allow it to.
4 Ways Being a (Working) Mom Has Allowed Me to be More Productive
With less hours to work, I don’t stress the little details as much. I have learned to be more productive as a mom, by planning ahead & taking time off.
Quick Update on Goals for 2019
2018 has truly been a pivotal year in my decade-long entrepreneurial career. I went from managing social media accounts for several brands to focusing on my own brand, writing for several publications, and working with a few marketing and PR agencies on projects. Now I look to Goals for 2019…
MY Word of the Year 2018 - CREATE
So many people are talking about their 2018 word of the year. My word is CREATE.