In the latest in my video interview series, Pivotal - a Focus on Digital Marketing, I talked to Hannah, the Assistant Manager, Marketing & eCommerce at Bottle Barn. The Santa Rosa brick & mortar wine, beer, and spirits retailer started their eCommerce website just a few years earlier, but the COVID-19 Pandemic made it a greater focus for the 30-Year-Old business.
I work with wine, food, and hospitality brands on positioning and message. I hold multiple titles at once: Product Marketing, Brand Strategy, Writer, and Children’s Book Author.
I’ve spent years in social media and content, teaching it, building it, running it for clients. My focus has changed, mostly because social media marketing has changed.
Most teams don’t need more content. They need clarity on what they’re trying to say and how to best say it.
I also run workshops and share what I’ve learned with teams who want to get better at this without adding more noise.
If you want updates on workshops or access to my Social Media Marketer’s Schedule, you can sign up below.