Hello there! I am Shana Bull. I'm in love with rosé, craft beer and going on food adventures with my husband and redheaded toddler. I am a Digital Storyteller & Marketing Educator, and Children’s Book Author, teaching in-person classes and online courses on social media marketing + digital strategy + content creation.

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May 28

May 28 Growth Opportunity for Fitness Brands? Making People Feel Like They Belong

Shana Bull

Digital Marketing

Fitness brands can’t grow by targeting athletes alone. The next opportunity? Marketing movement as belonging, not performance.

Apr 4

Apr 4 People Aren’t Buying Your Aesthetic. They’re Buying a Promise.

Shana Bull

Digital Marketing

Your brand isn’t a vibe—it’s a promise. Here’s why consistency, not aesthetics, builds trust (and repeat customers).

Mar 22

Mar 22 The Netflix Effect: Does Binge-Watching Make TV Shows Forgettable?

Shana Bull

Feb 25 The Wine Marketing Strategy in the Post-Brain Rot Era: What’s Next?

Shana Bull

Digital Marketing, , Small Business, Wine Country Afternoon

Wine marketing strategy still stuck in 2018? Consumers want real connection, not more content. Here’s how brands can shift from algorithm-chasing to authentic engagement post-brain rot era.

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