Jun 11

Jun 11 Your Wine Story Is Killing Your Sales

Stop using wine jargon that confuses customers. Learn why simple, human descriptions sell more wine than technical tasting notes. Real wine marketing examples and actionable tips inside.

May 28

May 28 Growth Opportunity for Fitness Brands? Making People Feel Like They Belong

Shana Bull

Digital Marketing

Fitness brands can’t grow by targeting athletes alone. The next opportunity? Marketing movement as belonging, not performance.

Apr 4

Apr 4 People Aren’t Buying Your Aesthetic. They’re Buying a Promise.

Shana Bull

Digital Marketing

Your brand isn’t a vibe—it’s a promise. Here’s why consistency, not aesthetics, builds trust (and repeat customers).

Mar 31

Mar 31 I Haven’t Emailed My Community in Two Years- Let’s Talk About That

Shana Bull

Why I stopped emailing, what’s changed, and what you can expect from me now—no noise, just real insights and honest connection.

Mar 22

Mar 22 The Netflix Effect: Does Binge-Watching Make TV Shows Forgettable?

Shana Bull

Feb 25 The Wine Marketing Strategy in the Post-Brain Rot Era: What’s Next?

Shana Bull

Digital Marketing, , Small Business, Wine Country Afternoon

Wine marketing strategy still stuck in 2018? Consumers want real connection, not more content. Here’s how brands can shift from algorithm-chasing to authentic engagement post-brain rot era.

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