Word & Mouth Blog
Where food, hospitality, branding, and human behavior all crash into each other. I write about restaurants, wine, placemaking, customer experience, and the small details that make people talk about a business long after they leave.
For even more snarky takes on marketing, pop culture, branding, and the internet, visit my Substack, Burnt Popcorn & Branding: Substack
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A mix of hospitality, branding, customer psychology, hospitality culture, and internet behavior from someone who’s worked behind the scenes in marketing long enough to know what feels authentic and what feels painfully forced.
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Yes. Especially if your marketing currently sounds like ChatGPT wrote it.
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No LinkedIn thought leadership energy here. Just strategy, storytelling, and occasional side-eye toward trends, Chat-GPT written branding advice, and “disruptive” ideas that all look the same.
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People in marketing, hospitality, branding, retail, wine, or anyone who secretly judges restaurants by their menu design before reading the food list.
Beach Themed Deals for Amazon Prime Day
Prime Day 2021 is here, and I rounded up some of my favorite beach and camping-themed deals.
Wines to enjoy while watching the movie Cruella
Top Picks for wines to drink while watching the movie Cruella from Disney. The live-action Disney movie starring Emma Stone is a fun take on the movie 101 Dalmatians, featuring a favorite Disney villain. Set in the 70’s in London, the music, the makeup, and the fashion is fun to watch for anyone. This movie is best enjoyed with crumpets and a glass of wine.
My Favorite Non-Music Instagram Reels Ideas For Hospitality & Wine Marketers
For marketers that have business accounts without access to good music (yes, royalty-free music is there, but tbh it is pretty meh) there are two things you can do when it comes to creating Instagram Reels for wine social media marketers.
Live Your Values as a Marketer
Great modern marketers are defined, perhaps more than anything, by their resiliency and agility.
They stay on their toes, ready to pivot and adjust amid constantly changing conditions. They have the ambition and openness to try new things, never boxing themselves in. They stay motivated and optimistic even in the face of enormous challenges and setbacks.
Shana Bull embodies so many of these qualities.
So, I'm Now a Published Author of a Children's Book
Randall the Blue Spider loves the ocean and the waves that go crash. Today, he wants to enter the surfing competition to win an ice cream prize, but he is nervous that he might fall in front of everybody watching him. With the help of his friend, Chester the Caterpillar, Randall learns how to cope with these difficult feelings and take his chances at winning.
What Small Businesses Need To Know About The 2nd Round Of PPP Loans
For millions of small businesses that are still struggling because of the pandemic - there is good news coming out of the White House this past week — the Biden Administration is modifying the new PPP rules to be more small business friendly.
Use Canva for Branding Your Social Media Marketing Efforts
One of my favorite tools to help to keep my branding simple—on my website and social media accounts—is CANVA Pro. I create shareable quotes that match my brand style and personality -- and fits my Instagram feed colors.
5 Ways to Use the Instagram Save Folder Feature
The Instagram Save Feature is super useful for social media marketers. Here are 5 ways to use the Instagram Save Folder to create content and engage with your target audience.
10 Ideas For Instagram Reels For Wine Businesses
There are many ways to utilize Instagram Reels for wine businesses to create short-form social media videos that are fun, showcase the wine, and go behind the scenes to create brand awareness + trust with your wine-loving audience.
How Much to Post on Instagram in 2021
Did you hear? Apparently, in a private conversation late last year, Instagram told some creators the key to posting to boost engagement on Instagram. Note, it is unrealistic - the key to Instagram success IMO is engaging & creating consistent, valuable content.
Why Instagram DMs Are the Key to Social Media Engagement
Connecting with customers (and potential customers) through Instagram DMs does mean you have to dedicate time to engage on social media. If you are a social media marketer, try to carve out time to focus specifically on engaging with your online audience.
Top 6 Tips for Taking Smartphone Pictures of your Family
Here are some of my top tips for taking smartphone pictures of you and your family. Emphasis on including YOU (talking to moms here) in these photos.
Music on Instagram Reels
Music in Instagram Reels is finally here for Business Instagram Accounts… But there is a catch.
Word of the Year: Embrace 2021
Whether you have kids at home or feel paralyzed by not being able to find a job, there are small things you can do to embrace your goals. This isn’t about jumping in headfirst and hustling (read: burning out). This year should be about taking slow, actionable steps to get you further than where you are right now - and embracing your word of the year like I am.
Tips I Learned During Anal Cancer Treatment
I will say that no matter how horrible the days were, they went by quickly, and there is a light at the end of this tunnel. My type of stage III anal cancer has a good chance of recovery—even if that recovery means that I still have to have surgery in the future.
Why Taking a Step Back from My Business Actually Strengthened My Career Aspirations
This is a good reminder that you don’t have to go through a pandemic or cancer treatments for you to take a step back from your business life and really look critically at what you want to do next.
Branching Out of Your Marketing Niche
Brand passions are important but my two cents: have your niche, but don’t be afraid to pivot—if 2020 taught us anything, it’s that businesses, brands, and people who are able to adapt have a better chance of surviving what life throws at us.
So, Are We Setting Goals For 2021?
2020 turned out to be something that NOT any of us could have predicted. With massive job loss and stay at home orders due to the pandemic, 2020 goals changed. Even though my New Year Resolutions looked different, I still made time to goal plan and create small goals to get me to the next step in my career and for my health. Here are some action items for setting 2021 goals.
Instagram Top Nine (Except Mine Is Top 12)
Instagram Top Nine for 2018 is a great way to see what is working for your social media marketing. Here are some tips on how to use this Instagram app to create better content in 2019.
Next Steps Post Anal Cancer Treatments
As I move forward with anal cancer treatments, I wanted to answer are some questions I get the most