The experience of “wine” isn’t always JUST about the wine. Any winery that plans out virtual wine tastings should think about what core values they share with their customers and try to create video wine tastings that connect with their target audience and brings something else to the table. Here are some video tools to use to create better video quality for your virtual wine tastings.

A Virtual Happy Hour is a great idea for friends and family to connect, even when in quarantine during this coronavirus pandemic. Here are some tools on how to set up your virtual happy hour (wine, and a husband, not included).

I want to encourage people to take some time to assess what’s happening with your wine business and work with your team to brainstorm creative ways wineries can market their businesses during this pandemic.

My picks for top CA Wineries on Instagram are not based on who has the most followers, the prettiest pictures, or which wineries get the most Instagram location check-ins. While those are important, I chose these wineries based on their community engagement and unique brands… I chose wineries on Instagram that were true to their brand passions and connected with their target audience.

Spend time in Napa Valley’s rustic town for a Calistoga Girls Weekend is the mini-staycation or vacation you need. Especially great for moms or a Calistoga bachelorette party to enjoy Napa or Sonoma County wine county! Wine tasting, cocktails, relaxing by a mineral pool, great food, and dancing the night away at a local pub on Main Street - seriously, this is my go-to wine country destination for a girl’s weekend.

The Spring and Summer music festivals in Wine Country are about so much more than music. See how parents and kids can enjoy these festivals together.

I know I’m going to trust my gut as a parent much more now when it comes to his health, safety, and education.

Yes, having gorgeous photos is important to Instagram - but trust me, it isn’t the ONLY thing that connects you with potential customers through social media. I will provide you with simple tricks that will grow your community on Instagram, get people engaged with YOUR BRAND and get them to purchase.

Within this blog post, I feel the need to defend wine influencer marketing within the wine world. Many of the conversations I see taking place within Facebook groups definitely reminds me of when I started wine blogging – arguments about how it was hard to tell who was a real, dedicated wine blogger, and who was merely in it for the free stuff…. Who actually had a community they were talking to, and who else was just talking to other wine bloggers because they were friends with each other.

Now, it’s also about trying to figure out if someone who is emailing your winery asking for a free tasting in return for an “Instagram feature” is legit, and whether you should pay attention to, or ignore that person.

A roundup of my personal favorite articles I have written this past year about wine, food, social media, music and mom life in Sonoma County.

The former Arrigoni’s Deli space on Fourth Street has been transformed by a Sonoma County Food Legend. Gerard’s Paella is a great space for vegetarians, vegans, meat-lovers, travelers, locals and anyone looking for a real Sonoma food experience.

My husband and I took a Staycation in Downtown Santa Rosa at the Astro Motel, and enjoyed life without the toddler for a night.