Word & Mouth Blog
Where food, hospitality, branding, and human behavior all crash into each other. I write about restaurants, wine, placemaking, customer experience, and the small details that make people talk about a business long after they leave.
For even more snarky takes on marketing, pop culture, branding, and the internet, visit my Substack, Burnt Popcorn & Branding: Substack
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A mix of hospitality, branding, customer psychology, hospitality culture, and internet behavior from someone who’s worked behind the scenes in marketing long enough to know what feels authentic and what feels painfully forced.
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Yes. Especially if your marketing currently sounds like ChatGPT wrote it.
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No LinkedIn thought leadership energy here. Just strategy, storytelling, and occasional side-eye toward trends, Chat-GPT written branding advice, and “disruptive” ideas that all look the same.
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People in marketing, hospitality, branding, retail, wine, or anyone who secretly judges restaurants by their menu design before reading the food list.
Update on Tied House Laws in the California Wine Industry
Tied House Laws for Wine Industry are becoming more about the digital age, but they still have a long way to go before wineries can see results.
Sideways in Santa Barbara Wine Country.
Wine Blogging Conference - Pre Confrence Blog Post
An Afternoon in Wine Country: The Town of Healdsburg
An Afternoon in downtown Healdsburg, Sonoma County's wine tasting mecca.
Sonoma County Cheese Choices
Love the cheese section at Oliver's Market in Sonoma County. We have so many options.
Social Media Marketing Strategy for Cheesemakers
Social Media Marketing Strategy Questions for cheesemakers and food industry brands just starting with strategic thinking.
Social Media Can Help Businesses Through a Recession
Even if marketing gets cut back during this recession, I want to remind businesses to ramp up their social media marketing and to focus on creating relationships with your customers - online and in-person.