With the shelter-in-place order, wineries and restaurants all over California are having to rethink their traditional model of people coming to them. Creativity tends to flourish during times of crisis, so I wanted to give a few shoutouts to brands that I think are doing a great job of embracing the horrible reality that we're dealing with right now.

Mar 24
Mar 24 Marketing Is Still Important—Even During a Crisis

Shana Bull

Digital Marketing, , Wine County

For many of us in the hospitality industry, all of our marketing efforts were directed at getting people into the tasting room, restaurant or hotel, and letting our tasting room staff sell wine club memberships/wine/food, etc. And even though this crisis is temporary, the brands that adapt will be able to move forward stronger, and the brands that simply want to revert to the status quo will be left behind.

Mar 24
Mar 24 The Case for Using LinkTree in Your Marketing

Shana Bull

Digital Marketing,

Having a landing page on your own website helps with digital retargeting ads, SEO, and general branding (since the free version of Linktree doesn’t have many choices for changing up the style, fonts, or layout). But what happens when marketers don’t have easy access to create new landing pages on your website?

Mar 21

Mar 21 Work From Home Productivity Tips (How To Plan Your Day With Your Partner)

Shana Bull

Digital Marketing, Family Life, Healthy Lifestyle,

From years of working from home, as well as what we have been doing for the past week, here are some of our work from home productivity tips for planning ahead with your partner.