I've written about Linktree before and voiced my opinion about not using the Instagram bio app (my point of view is that you should capture the web traffic on your own website – not someone else’s). In case you haven’t heard of it, Linktree is a popular third-party app that allows you to add a link to your bio containing additional links to other websites, or perhaps to sections on your own website. Many bloggers and marketers use it to skirt around the “one link” rule on Instagram. The app creates a landing page on which you can add links to promotions, events, contact pages, sales pages, or your own blog.

Within this blog post, I feel the need to defend wine influencer marketing within the wine world. Many of the conversations I see taking place within Facebook groups definitely reminds me of when I started wine blogging – arguments about how it was hard to tell who was a real, dedicated wine blogger, and who was merely in it for the free stuff…. Who actually had a community they were talking to, and who else was just talking to other wine bloggers because they were friends with each other.

Now, it’s also about trying to figure out if someone who is emailing your winery asking for a free tasting in return for an “Instagram feature” is legit, and whether you should pay attention to, or ignore that person.

Linktree is a great tool for Instagram Marketing, but I have an EVEN better one... Your own website. Create your own Link In Bio Landing Page instead of Linktree so you can capture traffic from Instagram and retarget to your customers.

A roundup of my personal favorite articles I have written this past year about wine, food, social media, music and mom life in Sonoma County.

At the end of the day, batching your social media tasks helps save you time, and makes sure you are more intentional with what type of content you are sharing on social media. Win. Win.

A letterboard is the best gift to get any blogger. So much fun to customize for any holiday or event. 

I am speaking at two different events in the next month, both all about how to avoid social media overwhelm during the holidays…

Since most of my work in social media is all about PHOTOGRAPHY, here are some of my favorite tools for creating content for social media marketing.

These are just some of my tips for what you can do when you’re not feeling inspired to share on social media. Obviously some of them help with other areas of your business as well, like planning in general, being more aware of your energy, and having a backup plan. Sometimes things don’t always work how you want them to, but acknowledging that it’s just part of life makes it a little easier to deal with.

Facebook rolled out the Info and Ads section on Facebook pages back in June, and it has been talked about over the past few months, but people are JUST NOW starting to really catch on. This new update allows anyone to see all the ads the Facebook page is currently running. The dark posts, ads that are meant for just one target audience, or different ads all with different promotions… Yup. ALL.

The Wine Industry’s busiest time is during the weekends. This when the most customers come in and out of your tasting room/hotel/restaurant/retail shop. This also means that this is when the most people post pictures on Instagram, tag your brand in their main images on the feed, or share pictures and videos on their Instagram Stories. This is also when a lot of people ask questions about hours, location, etc. on Facebook or other social media platforms while trying to figure out their itinerary for the weekend. You want to make sure to engage with them.

I just hit publish for my first series of in-person classes on social media marketing - one for Wine Marketers and one for my Consumer Product and Small Business Marketing Friends.

My personal mission has been to inspire marketers to create MORE content for their brands. In order to do that, I need to help them learn that writing blog posts and content for social media marketing can be easy and fun.

At the end of the day, the relationship that customers make with brands is what they are going to remember. If a potential customer asked a question about your product or service through social media, and you got back to them right away, they will remember that. The opposite is true as well, people now have an expectation that brands will get back to them on social media, and when they don’t, that leaves a bad taste in their mouth. I provided some tips and tricks of how to batch your community management time within a few minutes each day so it’s not overwhelming.

Sometimes getting started with social media marketing for your business can be daunting because you aren’t really sure where to start. In order to be successful you have to create daily habits for Social Media Marketing, otherwise you will just be posting and not knowing if you are moving forward with your brand goals. Also, creating habits make tasks easier to manage for long term success.  

An Instagram Bio is 150 characters that most people tend not to put too much thought into. I’m here to give you some tips and explain why creating a good Instagram Bio is vital to connecting with your target audience, the first step to creating a successful Instagram strategy.

have been slowly trying to perfect the flatlay image - a style of photography when you are shooting a subject on a flat surface from directly above. I am finally at a place where I can be proud of my images (I am hard on myself when it comes to photography), so I wanted to share some of what I have learned over the years.

Users Deleting their Facebook Pages Since the Cambridge Analytica scandal

Instagram GIFS were gone from Instagram Stories for a few months. Thankfully for us and the Instagram app - they are back! (pretend there is a dancing taco GIF right here).

Social Media Marketing numbers that matter should be engagement, not how many followers your brand has. It doesn’t matter if you have 1,000 or 50,000 on Instagram if 49,000 people are not engaged with your brand. Here are a few tips for businesses who want to connect with their audience.