Word & Mouth Blog
Where food, hospitality, branding, and human behavior all crash into each other. I write about restaurants, wine, placemaking, customer experience, and the small details that make people talk about a business long after they leave.
For even more snarky takes on marketing, pop culture, branding, and the internet, visit my Substack, Burnt Popcorn & Branding: Substack
-
A mix of hospitality, branding, customer psychology, hospitality culture, and internet behavior from someone who’s worked behind the scenes in marketing long enough to know what feels authentic and what feels painfully forced.
-
Yes. Especially if your marketing currently sounds like ChatGPT wrote it.
-
No LinkedIn thought leadership energy here. Just strategy, storytelling, and occasional side-eye toward trends, Chat-GPT written branding advice, and “disruptive” ideas that all look the same.
-
People in marketing, hospitality, branding, retail, wine, or anyone who secretly judges restaurants by their menu design before reading the food list.
10 Ideas For Instagram Reels For Wine Businesses
There are many ways to utilize Instagram Reels for wine businesses to create short-form social media videos that are fun, showcase the wine, and go behind the scenes to create brand awareness + trust with your wine-loving audience.
Bringing The Napa Valley Experience Online
The iconic St. Helena winery is known for being Napa Valley's oldest wine estate, their grand estate, and some BIG bold Napa Valley Cabernet Sauvignon. When the “experience” of being at the winery was not allowed during the SIP (Shelter in Place) order for California, the Charles Krug team figured out how to bring that experience online with virtual wine tastings and Facebook Lives.
Wine Country Membership Card Had to Pivot To Sell Wine Online
The series is called Pivotal - a Focus on Digital Marketing - because everyone I've talked to both for this series, and through social media, or over the phone, they have realized that what worked in the past, AKA February 2020, wasn't going to work anymore, even after their businesses are granted permission to open back up.
Creative Ways Wineries Can Market Their Business During This Pandemic
I want to encourage people to take some time to assess what’s happening with your wine business and work with your team to brainstorm creative ways wineries can market their businesses during this pandemic.