Hello there! I am Shana Bull. I'm in love with rosé, craft beer and going on food adventures with my husband and redheaded toddler. I am a Digital Storyteller & Marketing Educator, and Children’s Book Author, teaching in-person classes and online courses on social media marketing + digital strategy + content creation.
Want to learn more details about upcoming workshops & get access to my free Social Media Marketers Schedule?
All tagged Wine Social Media
Connecting with customers (and potential customers) through Instagram DMs does mean you have to dedicate time to engage on social media. If you are a social media marketer, try to carve out time to focus specifically on engaging with your online audience.
Here are some quick and actionable tips to grow your Instagram Business Page right away.
For many of us in the hospitality industry, all of our marketing efforts were directed at getting people into the tasting room, restaurant or hotel, and letting our tasting room staff sell wine club memberships/wine/food, etc. And even though this crisis is temporary, the brands that adapt will be able to move forward stronger, and the brands that simply want to revert to the status quo will be left behind.
I want to encourage people to take some time to assess what’s happening with your wine business and work with your team to brainstorm creative ways wineries can market their businesses during this pandemic.
Take a look at the core brand passions that get you or the owners of your business up in the morning. Remembering your brand passions will help guide your content creation for social media marketing.
2018 has truly been a pivotal year in my decade-long entrepreneurial career. I went from managing social media accounts for several brands to focusing on my own brand, writing for several publications, and working with a few marketing and PR agencies on projects. Now I look to Goals for 2019…
