Word & Mouth Blog
Where food, hospitality, branding, and human behavior all crash into each other. I write about restaurants, wine, placemaking, customer experience, and the small details that make people talk about a business long after they leave.
For even more snarky takes on marketing, pop culture, branding, and the internet, visit my Substack, Burnt Popcorn & Branding: Substack
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A mix of hospitality, branding, customer psychology, hospitality culture, and internet behavior from someone who’s worked behind the scenes in marketing long enough to know what feels authentic and what feels painfully forced.
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Yes. Especially if your marketing currently sounds like ChatGPT wrote it.
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No LinkedIn thought leadership energy here. Just strategy, storytelling, and occasional side-eye toward trends, Chat-GPT written branding advice, and “disruptive” ideas that all look the same.
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People in marketing, hospitality, branding, retail, wine, or anyone who secretly judges restaurants by their menu design before reading the food list.
The Wine Marketing Strategy in the Post-Brain Rot Era: What’s Next?
Wine marketing strategy still stuck in 2018? Consumers want real connection, not more content. Here’s how brands can shift from algorithm-chasing to authentic engagement post-brain rot era.
Quick Updates to Grow Your Instagram Business Page
Here are some quick and actionable tips to grow your Instagram Business Page right away.
My Favorite Non-Music Instagram Reels Ideas For Hospitality & Wine Marketers
For marketers that have business accounts without access to good music (yes, royalty-free music is there, but tbh it is pretty meh) there are two things you can do when it comes to creating Instagram Reels for wine social media marketers.
Live Your Values as a Marketer
Great modern marketers are defined, perhaps more than anything, by their resiliency and agility.
They stay on their toes, ready to pivot and adjust amid constantly changing conditions. They have the ambition and openness to try new things, never boxing themselves in. They stay motivated and optimistic even in the face of enormous challenges and setbacks.
Shana Bull embodies so many of these qualities.
Why Instagram DMs Are the Key to Social Media Engagement
Connecting with customers (and potential customers) through Instagram DMs does mean you have to dedicate time to engage on social media. If you are a social media marketer, try to carve out time to focus specifically on engaging with your online audience.
Branching Out of Your Marketing Niche
Brand passions are important but my two cents: have your niche, but don’t be afraid to pivot—if 2020 taught us anything, it’s that businesses, brands, and people who are able to adapt have a better chance of surviving what life throws at us.
Define Your Brand Passions For Your Social Media Marketing
Take a look at the core brand passions that get you or the owners of your business up in the morning. Remembering your brand passions will help guide your content creation for social media marketing.