Word & Mouth Blog

Where food, hospitality, branding, and human behavior all crash into each other. I write about restaurants, wine, placemaking, customer experience, and the small details that make people talk about a business long after they leave.

For even more snarky takes on marketing, pop culture, branding, and the internet, visit my Substack, Burnt Popcorn & Branding: Substack

  • A mix of hospitality, branding, customer psychology, hospitality culture, and internet behavior from someone who’s worked behind the scenes in marketing long enough to know what feels authentic and what feels painfully forced.

  • Yes. Especially if your marketing currently sounds like ChatGPT wrote it.

  • No LinkedIn thought leadership energy here. Just strategy, storytelling, and occasional side-eye toward trends, Chat-GPT written branding advice, and “disruptive” ideas that all look the same.

  • People in marketing, hospitality, branding, retail, wine, or anyone who secretly judges restaurants by their menu design before reading the food list.

Digital Marketing, Small Business, Social Media Shana Bull Digital Marketing, Small Business, Social Media Shana Bull

Live Your Values as a Marketer

Great modern marketers are defined, perhaps more than anything, by their resiliency and agility.

They stay on their toes, ready to pivot and adjust amid constantly changing conditions. They have the ambition and openness to try new things, never boxing themselves in. They stay motivated and optimistic even in the face of enormous challenges and setbacks.

Shana Bull embodies so many of these qualities.

Read More