Word & Mouth Blog
Where food, hospitality, branding, and human behavior all crash into each other. I write about restaurants, wine, placemaking, customer experience, and the small details that make people talk about a business long after they leave.
For even more snarky takes on marketing, pop culture, branding, and the internet, visit my Substack, Burnt Popcorn & Branding: Substack
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A mix of hospitality, branding, customer psychology, hospitality culture, and internet behavior from someone who’s worked behind the scenes in marketing long enough to know what feels authentic and what feels painfully forced.
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Yes. Especially if your marketing currently sounds like ChatGPT wrote it.
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No LinkedIn thought leadership energy here. Just strategy, storytelling, and occasional side-eye toward trends, Chat-GPT written branding advice, and “disruptive” ideas that all look the same.
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People in marketing, hospitality, branding, retail, wine, or anyone who secretly judges restaurants by their menu design before reading the food list.
Finding Normalcy in the Chaos: Using Social Media When Parenting Feels Overwhelming
Navigating the challenges of parenting a sick child, this piece explores how social media can provide connection, comfort, and a sense of normalcy—while also highlighting the balance needed to avoid comparison traps.
The Month of May in My Household
National Mental Health Month is also National Cystic Fibrosis Awareness Month, which is definitely fitting – well, at least for my family.
