Word & Mouth Blog

Where food, hospitality, branding, and human behavior all crash into each other. I write about restaurants, wine, placemaking, customer experience, and the small details that make people talk about a business long after they leave.

For even more snarky takes on marketing, pop culture, branding, and the internet, visit my Substack, Burnt Popcorn & Branding: Substack

Healthy Lifestyle Shana Bull Healthy Lifestyle Shana Bull

One year Since my Last Day of Anal Cancer Treatments

One year ago I rang the bell at the Kaiser cancer treatment center. One year ago I finished my anal cancer treatments - radiation & oral chemotherapy. And now, one-year post anal cancer treatments —Moving forward, one of my goals in life is to encourage everyone to listen to their body, and go see a doctor, community health center, etc when they feel like something is off.

Read More

Instagram Reels & Growing Your Instagram Page

The big social media story of the week is that Instagram has finally revealed that they are “no longer a photo-sharing app.” The head of Instagram, Adam Mosseri meant to tweet is that Instagram is no longer JUST a photo-sharing platform. They are moving towards where their customers are looking for - video, especially Instagram Reels to grow your Instagram Page.

Read More
Wine County Shana Bull Wine County Shana Bull

Wines to enjoy while watching the movie Cruella

Top Picks for wines to drink while watching the movie Cruella from Disney. The live-action Disney movie starring Emma Stone is a fun take on the movie 101 Dalmatians, featuring a favorite Disney villain. Set in the 70’s in London, the music, the makeup, and the fashion is fun to watch for anyone. This movie is best enjoyed with crumpets and a glass of wine.

Read More

Live Your Values as a Marketer

Great modern marketers are defined, perhaps more than anything, by their resiliency and agility.

They stay on their toes, ready to pivot and adjust amid constantly changing conditions. They have the ambition and openness to try new things, never boxing themselves in. They stay motivated and optimistic even in the face of enormous challenges and setbacks.

Shana Bull embodies so many of these qualities.

Read More
Family Life, Pivotal Shana Bull Family Life, Pivotal Shana Bull

So, I'm Now a Published Author of a Children's Book

Randall the Blue Spider loves the ocean and the waves that go crash. Today, he wants to enter the surfing competition to win an ice cream prize, but he is nervous that he might fall in front of everybody watching him. With the help of his friend, Chester the Caterpillar, Randall learns how to cope with these difficult feelings and take his chances at winning.

Read More

Word of the Year: Embrace 2021

Whether you have kids at home or feel paralyzed by not being able to find a job, there are small things you can do to embrace your goals. This isn’t about jumping in headfirst and hustling (read: burning out). This year should be about taking slow, actionable steps to get you further than where you are right now - and embracing your word of the year like I am.

Read More