Word & Mouth Blog

Where food, hospitality, branding, and human behavior all crash into each other. I write about restaurants, wine, placemaking, customer experience, and the small details that make people talk about a business long after they leave.

For even more snarky takes on marketing, pop culture, branding, and the internet, visit my Substack, Burnt Popcorn & Branding: Substack

  • A mix of hospitality, branding, customer psychology, hospitality culture, and internet behavior from someone who’s worked behind the scenes in marketing long enough to know what feels authentic and what feels painfully forced.

  • Yes. Especially if your marketing currently sounds like ChatGPT wrote it.

  • No LinkedIn thought leadership energy here. Just strategy, storytelling, and occasional side-eye toward trends, Chat-GPT written branding advice, and “disruptive” ideas that all look the same.

  • People in marketing, hospitality, branding, retail, wine, or anyone who secretly judges restaurants by their menu design before reading the food list.

Digital Marketing, Social Media Shana Bull Digital Marketing, Social Media Shana Bull

A Marketers Dream: The Museum of Ice Cream in San Francisco

 Pop-up shops are nothing new; we see them at the mall every Christmas season, calendar and phone kiosks in the middle of every aisle. Even the Santa meet-and-greet is a pop-up shop where kids can wait in long lines to pay a guy in a suit to take a picture on his lap (nothing against it, but that is totally what it is). However, these Instagram-style Pop-Up Museums are a somewhat new idea.

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