For some, when we are put in situations where we have to adapt quickly -- we find a way to pivot our small business strategy. For other business owners or marketers, it isn't so easy to change how you do business, but there are things you can do to make small steps to pivot your marketing.

Apr 7
Apr 7 Social Distance Yourself From Social Media: How To Spring Clean Your Social Media Habits

Shana Bull

Digital Marketing, Family Life, Healthy Lifestyle

If you feel like you need to social distance yourself from social media, you are not alone. I am trying not to check the news as much, or mindlessly scroll through Facebook or Instagram stories. Here are my top 4 tips for spring cleaning your social media during this COVID-19 pandemic.

Apr 3
Apr 3 How To Create Your Own Virtual Easter Egg Hunt

Shana Bull

Digital Marketing, Family Life

Connecting with family while being sheltered at home is semi-easy to do with video chat! Here are some ideas on how to create a Virtual Easter Egg Hunt with family or friends in their own homes!

Mar 31
Mar 31 Restaurant and Winery Marketing Gets Creative While We Shelter in Place

Shana Bull

Digital Marketing, Healthy Lifestyle, , Wine County

With the shelter-in-place order, wineries and restaurants all over California are having to rethink their traditional model of people coming to them. Creativity tends to flourish during times of crisis, so I wanted to give a few shoutouts to brands that I think are doing a great job of embracing the horrible reality that we're dealing with right now.

Mar 24
Mar 24 Marketing Is Still Important—Even During a Crisis

Shana Bull

Digital Marketing, , Wine County

For many of us in the hospitality industry, all of our marketing efforts were directed at getting people into the tasting room, restaurant or hotel, and letting our tasting room staff sell wine club memberships/wine/food, etc. And even though this crisis is temporary, the brands that adapt will be able to move forward stronger, and the brands that simply want to revert to the status quo will be left behind.

Mar 24
Mar 24 The Case for Using LinkTree in Your Marketing

Shana Bull

Digital Marketing,

Having a landing page on your own website helps with digital retargeting ads, SEO, and general branding (since the free version of Linktree doesn’t have many choices for changing up the style, fonts, or layout). But what happens when marketers don’t have easy access to create new landing pages on your website?

Apr 9 Apr 9 Small Changes to Pivot Your Small Business Strategy During COVID -19

Apr 7 Apr 7 Social Distance Yourself From Social Media: How To Spring Clean Your Social Media Habits

Apr 3 Apr 3 How To Create Your Own Virtual Easter Egg Hunt

Mar 31 Mar 31 Restaurant and Winery Marketing Gets Creative While We Shelter in Place

Mar 24 Mar 24 Marketing Is Still Important—Even During a Crisis

Mar 24 Mar 24 The Case for Using LinkTree in Your Marketing

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Apr 9
Apr 9 Small Changes to Pivot Your Small Business Strategy During COVID -19

Apr 7
Apr 7 Social Distance Yourself From Social Media: How To Spring Clean Your Social Media Habits

Apr 3
Apr 3 How To Create Your Own Virtual Easter Egg Hunt

Mar 31
Mar 31 Restaurant and Winery Marketing Gets Creative While We Shelter in Place

Mar 24
Mar 24 Marketing Is Still Important—Even During a Crisis

Mar 24
Mar 24 The Case for Using LinkTree in Your Marketing